How popular isDollar Shave Club in search?
In August 2026, there were an estimated 123K branded searches for Dollar Shave Club worldwide which is up 28.4% over the last 11 months. Dollar Shave Club holds 55% estimated Share of Search among razor brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Dollar Shave Club55%
Henson Shaving15.2%
Harry's14.3%
Flamingo13.9%
Leaf Shave1.6%
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Which razor brands compete with Dollar Shave Club?
Share of Search by month for Dollar Shave Club, Henson Shaving, Harry's, Flamingo. The figures are in the table below the chart.
View monthly share of search table
| Month | Dollar Shave Club | Henson Shaving | Harry's | Flamingo | Leaf Shave |
|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 13.4% | 27.4% | 12.5% | 0.91% |
| Nov 2025 | 50.2% | 14.8% | 24.8% | 9.2% | 1% |
| Dec 2025 | 41.7% | 17.9% | 30% | 9.1% | 1.3% |
| Jan 2026 | 52.2% | 15.4% | 21.3% | 9.9% | 1.1% |
| Feb 2026 | 62.3% | 12.5% | 12.4% | 11.5% | 1.3% |
| Mar 2026 | 54.2% | 15.9% | 13.5% | 14.8% | 1.7% |
| Apr 2026 | 54.1% | 15.9% | 13.5% | 14.8% | 1.7% |
| May 2026 | 52.7% | 15.5% | 12.6% | 17.6% | 1.6% |
| Jun 2026 | 50.8% | 14.8% | 14.7% | 16.8% | 2.9% |
| Jul 2026 | 49.5% | 13.9% | 18.9% | 15.8% | 1.8% |
| Aug 2026 | 55% | 15.2% | 14.3% | 13.9% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55% | 123K | +23.5% | +5.4 points | |
| 2, moved from 4th to 2nd | 15.2% | 34.1K | +21.7% | +1.3 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 14.3% | 32K | -15.8% | -4.6 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 13.9% | 31.1K | -2.5% | -2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.6% | 3.6K | +1.1% | -0.2 points |
55%
held 1st · 123K estimated branded searches · +23.5% vs prior month · +5.4 points
15.2%
moved from 4th to 2nd · 34.1K estimated branded searches · +21.7% vs prior month · +1.3 points
3.
Harry's14.3%
moved from 2nd to 3rd · 32K estimated branded searches · -15.8% vs prior month · -4.6 points
4.
Flamingo13.9%
moved from 3rd to 4th · 31.1K estimated branded searches · -2.5% vs prior month · -2 points
1.6%
held 5th · 3.6K estimated branded searches · +1.1% vs prior month · -0.2 points
Compare search popularity between Dollar Shave Club and its closest rivals
How has branded search demand for Dollar Shave Club changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dollar Shave Club worldwide rose from 95.9K to 123K.
- Across the 11 months ending August 2026, Dollar Shave Club’s estimated Share of Search among razor brands worldwide increased from 45.8% to 55%.
- Across the 11 months ending August 2026, Dollar Shave Club’s estimated Share of Search among razor brands worldwide peaked at 62.3% in February 2026 and was lowest at 41.7% in December 2025.
How did search popularity change for razor brands worldwide in August 2026?
5 changes
In August 2026, Henson Shaving overtook Flamingo to rank 2nd among razor brands worldwide, at 15.2%.
In August 2026, Dollar Shave Club gained estimated Share of Search among razor brands worldwide, from 49.5% to 55%.
In August 2026, Harry's lost estimated Share of Search among razor brands worldwide, from 18.9% to 14.3%.
In August 2026, Flamingo lost estimated Share of Search among razor brands worldwide, from 15.8% to 13.9%.
Estimated monthly branded searches for Leaf Shave worldwide rose 91.1% over 11 measured months, from 1.9K to 3.6K in August 2026.
How is Dollar Shave Club measured?
Brandwave collects information about searches that people make online using Dollar Shave Club’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- dollar shave club
- dollar shave club razor
- dollar shave club razors
- dollar shave club shaving
- dollarshaveclub
- dollarshaveclub com
- razor dollar shave club
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Is Dollar Shave Club your brand?
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