Brandwave

Razor brands:Which brands are most popular in search?

In August 2026, Dollar Shave Club was the most searched among razor brands worldwide, with an estimated 123K branded searches and 55% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dollar Shave Club55%
  2. Henson Shaving15.2%
  3. Harry's14.3%
  4. Flamingo13.9%
  5. Leaf Shave1.6%

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Share of SearchLeaderboard

Compare brands that offer shaving razors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among razor brands worldwide, by month

Share of Search by month for Dollar Shave Club, Henson Shaving, Harry's, Flamingo. The figures are in the table below the chart.

View monthly share of search table
MonthDollar Shave ClubHenson ShavingHarry'sFlamingoLeaf Shave
Oct 202545.8%13.4%27.4%12.5%0.91%
Nov 202550.2%14.8%24.8%9.2%1%
Dec 202541.7%17.9%30%9.1%1.3%
Jan 202652.2%15.4%21.3%9.9%1.1%
Feb 202662.3%12.5%12.4%11.5%1.3%
Mar 202654.2%15.9%13.5%14.8%1.7%
Apr 202654.1%15.9%13.5%14.8%1.7%
May 202652.7%15.5%12.6%17.6%1.6%
Jun 202650.8%14.8%14.7%16.8%2.9%
Jul 202649.5%13.9%18.9%15.8%1.8%
Aug 202655%15.2%14.3%13.9%1.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Dollar Shave Club

    55%

    held 1st · 123K estimated branded searches · +23.5% vs prior month · +5.4 points

  2. 2.Henson Shaving

    15.2%

    moved from 4th to 2nd · 34.1K estimated branded searches · +21.7% vs prior month · +1.3 points

  3. 3.Harry's

    14.3%

    moved from 2nd to 3rd · 32K estimated branded searches · -15.8% vs prior month · -4.6 points

  4. 4.Flamingo

    13.9%

    moved from 3rd to 4th · 31.1K estimated branded searches · -2.5% vs prior month · -2 points

  5. 5.Leaf Shave

    1.6%

    held 5th · 3.6K estimated branded searches · +1.1% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among razor brands worldwide?

In August 2026, Dollar Shave Club was the most searched among razor brands worldwide, with an estimated 123K branded searches and 55% estimated Share of Search within this set. Henson Shaving is in 2nd place, 39.7 percentage points behind at 15.2% Share of Search.

Global razor brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dollar Shave Club45.8% → 55%62.3%Feb 202641.7%Dec 20251st
Henson Shaving13.4% → 15.2%17.9%Dec 202512.5%Feb 20263rd → 2nd
Harry's27.4% → 14.3%30%Dec 202512.4%Feb 20262nd → 3rd
Flamingo12.5% → 13.9%17.6%May 20269.1%Dec 20254th
Leaf Shave0.91% → 1.6%2.9%Jun 20260.91%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dollar Shave Club’s estimated Share of Search among razor brands worldwide increased from 45.8% to 55%.
  • Across the 11 months ending August 2026, Henson Shaving’s estimated Share of Search among razor brands worldwide increased from 13.4% to 15.2%.
  • Across the 11 months ending August 2026, Harry's’ estimated Share of Search among razor brands worldwide decreased from 27.4% to 14.3%.
  • Across the 11 months ending August 2026, Flamingo’s estimated Share of Search among razor brands worldwide increased from 12.5% to 13.9%.
  • Across the 11 months ending August 2026, Leaf Shave’s estimated Share of Search among razor brands worldwide increased from 0.91% to 1.6%.
  • Across the 11 months ending August 2026, Dollar Shave Club’s estimated Share of Search among razor brands worldwide peaked at 62.3% in February 2026 and was lowest at 41.7% in December 2025.
  • Across the 11 months ending August 2026, Henson Shaving’s estimated Share of Search among razor brands worldwide peaked at 17.9% in December 2025 and was lowest at 12.5% in February 2026.
  • Across the 11 months ending August 2026, Harry's’ estimated Share of Search among razor brands worldwide peaked at 30% in December 2025 and was lowest at 12.4% in February 2026.
  • Across the 11 months ending August 2026, Flamingo’s estimated Share of Search among razor brands worldwide peaked at 17.6% in May 2026 and was lowest at 9.1% in December 2025.
  • Across the 11 months ending August 2026, Leaf Shave’s estimated Share of Search among razor brands worldwide peaked at 2.9% in June 2026 and was lowest at 0.91% in October 2025.
  • Across the 11 months ending August 2026, Henson Shaving rose from 3rd to 2nd among razor brands worldwide.
  • Across the 11 months ending August 2026, Harry's fell from 2nd to 3rd among razor brands worldwide.

How did search popularity change for razor brands worldwide in August 2026?

  1. In August 2026, Henson Shaving overtook Flamingo to rank 2nd among razor brands worldwide, at 15.2%.

  2. In August 2026, Dollar Shave Club gained estimated Share of Search among razor brands worldwide, from 49.5% to 55%.

  3. In August 2026, Harry's lost estimated Share of Search among razor brands worldwide, from 18.9% to 14.3%.

  4. In August 2026, Flamingo lost estimated Share of Search among razor brands worldwide, from 15.8% to 13.9%.

  5. Estimated monthly branded searches for Leaf Shave worldwide rose 91.1% over 11 measured months, from 1.9K to 3.6K in August 2026.

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