Feather vs Gillette:Which is searched more?
In September 2026, Gillette had more branded searches than Feather among razor blade brands worldwide. Gillette had about 766,000 branded searches, while Feather had 16,500. Gillette made up 53.7% of all razor blade brand searches we track, and Feather accounted for 1.2%. These are worldwide searches for English-language branded terms.
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Is Feather or Gillette more popular in search?
Compare the razor blade brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Gillette, Feather. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gillette | BIC | Dollar Shave Club | Schick | Wilkinson Sword | Feather | Personna |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 29.9% | 6.3% | 6.2% | 1.5% | 0.94% | 0.38% |
| Nov 2025 | 54.9% | 28.9% | 7.4% | 5.9% | 1.5% | 1% | 0.36% |
| Dec 2025 | 55.8% | 29.5% | 6% | 5.4% | 1.5% | 1.5% | 0.29% |
| Jan 2026 | 52.1% | 30.5% | 7.6% | 6.4% | 1.5% | 1.5% | 0.37% |
| Feb 2026 | 51.4% | 28.7% | 8.7% | 7% | 1.8% | 2% | 0.43% |
| Mar 2026 | 53.4% | 29.9% | 6.3% | 6.5% | 1.5% | 2% | 0.38% |
| Apr 2026 | 54.4% | 29.9% | 6.3% | 5.8% | 1.6% | 1.7% | 0.31% |
| May 2026 | 56.2% | 26.5% | 6.6% | 6.9% | 2% | 1.4% | 0.32% |
| Jun 2026 | 54.3% | 25.6% | 6.4% | 10.2% | 1.9% | 1.2% | 0.31% |
| Jul 2026 | 57.8% | 26.1% | 6.5% | 6.2% | 2% | 1.1% | 0.32% |
| Aug 2026 | 54.4% | 29.3% | 7.3% | 5.8% | 1.8% | 1.2% | 0.29% |
| Sep 2026 | 53.7% | 31% | 6.3% | 5.8% | 1.6% | 1.2% | 0.38% |
How has the Feather and Gillette comparison changed over the last 12 months?
3 findings
- Gillette was ahead of Feather in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Feather’s share of searches among razor blade brands worldwide moved from 0.94% to 1.2%, and its estimated monthly branded searches moved from 13.5K to 16.5K.
- Across the 12 months ending September 2026, Gillette’s share of searches among razor blade brands worldwide moved from 54.8% to 53.7%, and its estimated monthly branded searches moved from 786K to 766K.
How did search popularity change for razor blade brands worldwide in September 2026?
2 changes
In September 2026, Gillette lost share of searches among razor blade brands worldwide, from 54.4% to 53.7%.
Estimated monthly branded searches for Feather worldwide rose 22.2% over 12 measured months, from 13.5K to 16.5K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Feather’s and Gillette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among razor blade brands
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