Dollar Shave Club vs Schick:Which is searched more?
In September 2026, Dollar Shave Club and Schick were level in searches among razor blade brands worldwide, with an estimated 90.5K versus 83.4K branded searches, at 6.3% and 5.8% of the total. These are worldwide searches for English-language branded terms.
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Is Dollar Shave Club or Schick more popular in search?
Compare the razor blade brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Dollar Shave Club, Schick. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gillette | BIC | Dollar Shave Club | Schick | Wilkinson Sword | Feather | Personna |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 29.9% | 6.3% | 6.2% | 1.5% | 0.94% | 0.38% |
| Nov 2025 | 54.9% | 28.9% | 7.4% | 5.9% | 1.5% | 1% | 0.36% |
| Dec 2025 | 55.8% | 29.5% | 6% | 5.4% | 1.5% | 1.5% | 0.29% |
| Jan 2026 | 52.1% | 30.5% | 7.6% | 6.4% | 1.5% | 1.5% | 0.37% |
| Feb 2026 | 51.4% | 28.7% | 8.7% | 7% | 1.8% | 2% | 0.43% |
| Mar 2026 | 53.4% | 29.9% | 6.3% | 6.5% | 1.5% | 2% | 0.38% |
| Apr 2026 | 54.4% | 29.9% | 6.3% | 5.8% | 1.6% | 1.7% | 0.31% |
| May 2026 | 56.2% | 26.5% | 6.6% | 6.9% | 2% | 1.4% | 0.32% |
| Jun 2026 | 54.3% | 25.6% | 6.4% | 10.2% | 1.9% | 1.2% | 0.31% |
| Jul 2026 | 57.8% | 26.1% | 6.5% | 6.2% | 2% | 1.1% | 0.32% |
| Aug 2026 | 54.4% | 29.3% | 7.3% | 5.8% | 1.8% | 1.2% | 0.29% |
| Sep 2026 | 53.7% | 31% | 6.3% | 5.8% | 1.6% | 1.2% | 0.38% |
How has the Dollar Shave Club and Schick comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Schick took it in March 2026, Dollar Shave Club took it in April 2026, Schick took it in May 2026, Dollar Shave Club took it in July 2026.
- Across the 12 months ending September 2026, Dollar Shave Club’s share of searches among razor blade brands worldwide held steady at 6.3%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Schick’s share of searches among razor blade brands worldwide moved from 6.2% to 5.8%, and its estimated monthly branded searches moved from 88.7K to 83.4K.
How did search popularity change for razor blade brands worldwide in September 2026?
1 change
In September 2026, Dollar Shave Club lost share of searches among razor blade brands worldwide, from 7.3% to 6.3%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Dollar Shave Club’s and Schick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dollar Shave Club
1 branded search term
- dollar shave club
Schick
5 branded search terms
- schick
- schick hydro
- schick hydro 5
- schick hydro silk
- schick shaver
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