BIC vs Dollar Shave Club:Which is more popular?
In September 2026, BIC had more branded searches than Dollar Shave Club among razor blade brands worldwide. BIC had about 442,000 branded searches, while Dollar Shave Club had 90,500. BIC made up 31% of all razor blade brand searches we track, and Dollar Shave Club accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about razor blade brands, BIC appeared in two of the five answers and Dollar Shave Club in one. BIC was mentioned before Dollar Shave Club in every answer that named either.
Who do people search for more?
BIC, about 5 searches for every 1 for Dollar Shave Club
Who does AI mention more?
BIC, mentioned in 2 of 5 answers, Dollar Shave Club in 1
Who does AI recommend more?
BIC, named ahead of Dollar Shave Club in 2 of 2 answers
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Top razor blade brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BIC was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dollar Shave Club was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BIC was listed before Dollar Shave Club in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Gillette1st- Feather2nd
Schick3rd- Personna4th
Wilkinson Sword5th- BIC6th
Dollar Shave Club7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gillette5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Feather5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BIC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Personna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dollar Shave Club1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wilkinson Sword1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about razor blade brands
5 answers
Asked ChatGPT
“Which razor blade brand should I buy?”
Asked ChatGPT
“What are the best razor blade brands?”
Asked ChatGPT
“What's the best razor blade brand for a close shave?”
Searched Google, AI Overview
“razor blade brands”
Searched Google, AI Overview
“best razor blades”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BIC or Dollar Shave Club more popular in search?
This chart shows how often people search Google for BIC and Dollar Shave Club by name. Each line represents a brand's share of searches for all seven razor blade brands we track, month by month, from English-language searches worldwide.
Share of searches by month for BIC, Dollar Shave Club. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gillette | BIC | Dollar Shave Club | Schick | Wilkinson Sword | Feather | Personna |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 29.9% | 6.3% | 6.2% | 1.5% | 0.94% | 0.38% |
| Nov 2025 | 54.9% | 28.9% | 7.4% | 5.9% | 1.5% | 1% | 0.36% |
| Dec 2025 | 55.8% | 29.5% | 6% | 5.4% | 1.5% | 1.5% | 0.29% |
| Jan 2026 | 52.1% | 30.5% | 7.6% | 6.4% | 1.5% | 1.5% | 0.37% |
| Feb 2026 | 51.4% | 28.7% | 8.7% | 7% | 1.8% | 2% | 0.43% |
| Mar 2026 | 53.4% | 29.9% | 6.3% | 6.5% | 1.5% | 2% | 0.38% |
| Apr 2026 | 54.4% | 29.9% | 6.3% | 5.8% | 1.6% | 1.7% | 0.31% |
| May 2026 | 56.2% | 26.5% | 6.6% | 6.9% | 2% | 1.4% | 0.32% |
| Jun 2026 | 54.3% | 25.6% | 6.4% | 10.2% | 1.9% | 1.2% | 0.31% |
| Jul 2026 | 57.8% | 26.1% | 6.5% | 6.2% | 2% | 1.1% | 0.32% |
| Aug 2026 | 54.4% | 29.3% | 7.3% | 5.8% | 1.8% | 1.2% | 0.29% |
| Sep 2026 | 53.7% | 31% | 6.3% | 5.8% | 1.6% | 1.2% | 0.38% |
How has the BIC and Dollar Shave Club comparison changed over the last 12 months?
3 findings
- BIC was ahead of Dollar Shave Club in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BIC’s share of searches among razor blade brands worldwide moved from 29.9% to 31%, and its estimated monthly branded searches moved from 429K to 442K.
- Across the 12 months ending September 2026, Dollar Shave Club’s share of searches among razor blade brands worldwide held steady at 6.3%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for razor blade brands worldwide in September 2026?
2 changes
In September 2026, BIC gained share of searches among razor blade brands worldwide, from 29.3% to 31%.
In September 2026, Dollar Shave Club lost share of searches among razor blade brands worldwide, from 7.3% to 6.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BIC’s and Dollar Shave Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BIC
2 branded search terms
- bic
- bic lighter
Dollar Shave Club
1 branded search term
- dollar shave club
Other head-to-heads among razor blade brands
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