How popular isMidori in search?
In September 2026, people searched for Midori by name about 35,500 times worldwide, a 61% increase from the previous year. These searches made up 3% of all global stationery searches, placing Midori eighth out of nine brands. These are worldwide searches for English-language branded terms.
BIC42.2%
Moleskine16.9%
Sharpie13.8%
Leuchtturm19177.6%
Staedtler6.2%- Muji5.1%
Paper Mate3.4%
Midori3%
Rhodia1.9%
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Which stationery compete with Midori?
Share of searches by month for BIC, Moleskine, Sharpie, Leuchtturm1917, Staedtler, Muji, Paper Mate, Midori. The figures are in the table below the chart.
View monthly share of searches table
| Month | BIC | Moleskine | Sharpie | Leuchtturm1917 | Staedtler | Muji | Paper Mate | Midori | Rhodia |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 17.5% | 14.3% | 7.9% | 7.9% | 4.3% | 2.9% | 1.9% | 1.9% |
| Nov 2025 | 38.9% | 20% | 13.4% | 8.9% | 6% | 6% | 2.7% | 2.2% | 1.8% |
| Dec 2025 | 35.7% | 22.3% | 12.2% | 12.2% | 5.5% | 5.5% | 2.5% | 2.5% | 1.6% |
| Jan 2026 | 37.2% | 18.6% | 12.5% | 12.5% | 6.8% | 4.6% | 3.1% | 3% | 1.7% |
| Feb 2026 | 40.8% | 16.4% | 13.4% | 9% | 7.3% | 4.9% | 4% | 2.4% | 1.8% |
| Mar 2026 | 42.2% | 14.6% | 17.7% | 6.5% | 6.5% | 5.3% | 2.9% | 2.2% | 2% |
| Apr 2026 | 44.8% | 15.4% | 15.4% | 6.9% | 5.7% | 4.6% | 3.1% | 2.3% | 1.7% |
| May 2026 | 41.4% | 16.6% | 16.6% | 7.5% | 6.1% | 5% | 2.7% | 2.2% | 1.8% |
| Jun 2026 | 42.2% | 17.3% | 14.2% | 7.8% | 6.4% | 5.2% | 2.8% | 2.1% | 1.9% |
| Jul 2026 | 41.1% | 16.9% | 13.8% | 9.2% | 6.2% | 5.1% | 3.4% | 2.5% | 1.8% |
| Aug 2026 | 40.7% | 16.3% | 13.4% | 8.9% | 6% | 6% | 4% | 2.9% | 1.8% |
| Sep 2026 | 42.2% | 16.9% | 13.8% | 7.6% | 6.2% | 5.1% | 3.4% | 3% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.2% | 503K | 0% | +1.4 points | |
| 2, held 2nd | 16.9% | 201K | 0% | +0.6 points | |
| 3, held 3rd | 13.8% | 165K | 0% | +0.5 points | |
| 4, held 4th | 7.6% | 90.5K | -17.7% | -1.3 points | |
| 5, moved from 6th to 5th | 6.2% | 74K | 0% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.1% | 60.5K | -18.2% | -0.9 pointsmoved from 5th to 6th | |
| 7, held 7th | 3.4% | 40.5K | -18.2% | -0.6 points | |
| 8, held 8th | 3% | 35.5K | +0.25% | +0.1 points | |
| 9, held 9th | 1.9% | 22.2K | 0% | +0.1 points |
1.
BIC42.2%
Held 1st. 503K estimated branded searches, 0% vs prior month. Share +1.4 points.
16.9%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Sharpie13.8%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.6%
Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.3 points.
6.2%
Moved from 6th to 5th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.Muji
5.1%
Moved from 5th to 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
3.4%
Held 7th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
8.
Midori3%
Held 8th. 35.5K estimated branded searches, +0.25% vs prior month. Share +0.1 points.
9.
Rhodia1.9%
Held 9th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Midori and its closest rivals
Every comparison with Midori
14 comparisons
How has branded search demand for Midori changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Midori worldwide rose from 22K to 35.5K.
- Across the 12 months ending September 2026, Midori’s share of searches among stationery worldwide increased from 1.9% to 3%.
- Across the 12 months ending September 2026, Midori’s share of searches among stationery worldwide peaked at 3% in January 2026 and was lowest at 1.9% in October 2025.
- Across the 12 months ending September 2026, Midori rose from 9th to 8th among stationery worldwide.
How did search popularity change for stationery worldwide in September 2026?
6 changes
In September 2026, BIC gained share of searches among stationery worldwide, from 40.7% to 42.2%.
In September 2026, Moleskine gained share of searches among stationery worldwide, from 16.3% to 16.9%.
In September 2026, Leuchtturm1917 lost share of searches among stationery worldwide, from 8.9% to 7.6%.
In September 2026, Muji lost share of searches among stationery worldwide, from 6% to 5.1%.
In September 2026, Paper Mate lost share of searches among stationery worldwide, from 4% to 3.4%.
Midori’s share of searches among stationery worldwide has gained ground for 3 months in a row, from 2.1% to 3% in September 2026.
How are Midori’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Midori’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- midori md
- midori notebook
- midori traveler notebook
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Where does Midori compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Stationery | 8th of 9 | 3% | Shown above |
| Notebook brands | 6th of 10 | 3.9% | Show ranking |
Is Midori your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.