How popular isRhodia?
In September 2026, people searched for Rhodia by name about 22,200 times worldwide, about the same as the previous year. These searches made up 1.9% of all global stationery searches, placing Rhodia ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about stationery, Rhodia appeared in two of the five answers and was the joint fifth most recommended of the nine.
Rhodia is the ninth most searched of 9 competitors and the joint fifth most recommended in AI answers.
BICShare of searches 42.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
MoleskineShare of searches 16.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SharpieShare of searches 13.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Leuchtturm1917Share of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
RhodiaShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top stationery in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rhodia was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rhodia is the joint fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Muji1st
- Leuchtturm19172nd
Midori2nd- BIC4th
Staedtler5th- Rhodia5th
- Moleskine–
- Sharpie–
Paper Mate–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Muji4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Leuchtturm19173 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Midori2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rhodia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BIC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staedtler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moleskine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sharpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Paper Mate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stationery
5 answers
Asked ChatGPT
“Which stationery should I buy?”
Asked ChatGPT
“What are the best stationery brands?”
Asked ChatGPT
“What's the best stationery for school and office?”
Searched Google, AI Overview
“stationery brands”
Searched Google, AI Overview
“best stationery”
- 1Muji
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which stationery compete with Rhodia?
Share of searches by month for BIC, Moleskine, Sharpie, Leuchtturm1917, Staedtler, Muji, Paper Mate, Midori, Rhodia. The figures are in the table below the chart.
View monthly share of searches table
| Month | BIC | Moleskine | Sharpie | Leuchtturm1917 | Staedtler | Muji | Paper Mate | Midori | Rhodia |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 17.5% | 14.3% | 7.9% | 7.9% | 4.3% | 2.9% | 1.9% | 1.9% |
| Nov 2025 | 38.9% | 20% | 13.4% | 8.9% | 6% | 6% | 2.7% | 2.2% | 1.8% |
| Dec 2025 | 35.7% | 22.3% | 12.2% | 12.2% | 5.5% | 5.5% | 2.5% | 2.5% | 1.6% |
| Jan 2026 | 37.2% | 18.6% | 12.5% | 12.5% | 6.8% | 4.6% | 3.1% | 3% | 1.7% |
| Feb 2026 | 40.8% | 16.4% | 13.4% | 9% | 7.3% | 4.9% | 4% | 2.4% | 1.8% |
| Mar 2026 | 42.2% | 14.6% | 17.7% | 6.5% | 6.5% | 5.3% | 2.9% | 2.2% | 2% |
| Apr 2026 | 44.8% | 15.4% | 15.4% | 6.9% | 5.7% | 4.6% | 3.1% | 2.3% | 1.7% |
| May 2026 | 41.4% | 16.6% | 16.6% | 7.5% | 6.1% | 5% | 2.7% | 2.2% | 1.8% |
| Jun 2026 | 42.2% | 17.3% | 14.2% | 7.8% | 6.4% | 5.2% | 2.8% | 2.1% | 1.9% |
| Jul 2026 | 41.1% | 16.9% | 13.8% | 9.2% | 6.2% | 5.1% | 3.4% | 2.5% | 1.8% |
| Aug 2026 | 40.7% | 16.3% | 13.4% | 8.9% | 6% | 6% | 4% | 2.9% | 1.8% |
| Sep 2026 | 42.2% | 16.9% | 13.8% | 7.6% | 6.2% | 5.1% | 3.4% | 3% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.2% | 503K | 0% | +1.4 points | |
| 2, held 2nd | 16.9% | 201K | 0% | +0.6 points | |
| 3, held 3rd | 13.8% | 165K | 0% | +0.5 points | |
| 4, held 4th | 7.6% | 90.5K | -17.7% | -1.3 points | |
| 5, moved from 6th to 5th | 6.2% | 74K | 0% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.1% | 60.5K | -18.2% | -0.9 pointsmoved from 5th to 6th | |
| 7, held 7th | 3.4% | 40.5K | -18.2% | -0.6 points | |
| 8, held 8th | 3% | 35.5K | +0.25% | +0.1 points | |
| 9, held 9th | 1.9% | 22.2K | 0% | +0.1 points |
1.
BIC42.2%
Held 1st. 503K estimated branded searches, 0% vs prior month. Share +1.4 points.
16.9%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Sharpie13.8%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.6%
Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.3 points.
6.2%
Moved from 6th to 5th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.Muji
5.1%
Moved from 5th to 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
3.4%
Held 7th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
8.
Midori3%
Held 8th. 35.5K estimated branded searches, +0.25% vs prior month. Share +0.1 points.
9.
Rhodia1.9%
Held 9th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Rhodia and its closest rivals
Every comparison with Rhodia
20 comparisons
- BIC vs Rhodia
- Field Notes vs Rhodia
- Hobonichi vs Rhodia
- Kokuyo vs Rhodia
- Lamy vs Rhodia
- Leuchtturm1917 vs Rhodia
- Midori vs Rhodia
- Moleskine vs Rhodia
- Muji vs Rhodia
- Paper Mate vs Rhodia
- Parker vs Rhodia
- Pentel vs Rhodia
- Pilot vs Rhodia
- Rhodia vs Sharpie
- Rhodia vs Staedtler
- Rhodia vs Zebra
- Five Star vs Rhodia
- Rhodia vs uni-ball
- Clairefontaine vs Rhodia
- Oxford vs Rhodia
How has branded search demand for Rhodia changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rhodia worldwide held steady at 22.2K.
- Across the 12 months ending September 2026, Rhodia fell from 8th to 9th among stationery worldwide.
How did search popularity change for stationery worldwide in September 2026?
6 changes
In September 2026, BIC gained share of searches among stationery worldwide, from 40.7% to 42.2%.
In September 2026, Moleskine gained share of searches among stationery worldwide, from 16.3% to 16.9%.
In September 2026, Leuchtturm1917 lost share of searches among stationery worldwide, from 8.9% to 7.6%.
In September 2026, Muji lost share of searches among stationery worldwide, from 6% to 5.1%.
In September 2026, Paper Mate lost share of searches among stationery worldwide, from 4% to 3.4%.
Midori’s share of searches among stationery worldwide has gained ground for 3 months in a row, from 2.1% to 3% in September 2026.
How are Rhodia’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Rhodia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rhodia
Do you work for Rhodia? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Rhodia compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pen and stationery brands | 12th of 13 | 1.2% | Show ranking |
| Stationery | 9th of 9 | 1.9% | Shown above |
| Notebook brands | 7th of 10 | 2.4% | Show ranking |
Is Rhodia your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.