Hobonichi vs Rhodia:Which is searched more?
In September 2026, Hobonichi had more branded searches than Rhodia among notebook brands worldwide. Hobonichi had about 368,000 branded searches, while Rhodia had 22,200. Hobonichi made up 40.2% of all notebook brand searches we track, and Rhodia accounted for 2.4%. These are worldwide searches for English-language branded terms.
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Is Hobonichi or Rhodia more popular in search?
Compare the notebook brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Hobonichi, Rhodia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobonichi | Moleskine | Field Notes | Leuchtturm1917 | Kokuyo | Midori | Rhodia | Five Star | Clairefontaine | Oxford |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 31.5% | 11.8% | 14.2% | 7.2% | 3.5% | 3.5% | 1.3% | 0.56% | 0.69% |
| Nov 2025 | 27.1% | 33.2% | 10.2% | 14.8% | 6.1% | 3.6% | 3% | 0.89% | 0.59% | 0.49% |
| Dec 2025 | 31.3% | 31.3% | 8.2% | 17.2% | 4.8% | 3.5% | 2.3% | 0.69% | 0.46% | 0.3% |
| Jan 2026 | 28.3% | 28.3% | 8.7% | 19% | 5.4% | 4.6% | 2.6% | 2.1% | 0.62% | 0.51% |
| Feb 2026 | 17.6% | 32.1% | 14.1% | 17.6% | 7.5% | 4.6% | 3.5% | 1.6% | 0.7% | 0.7% |
| Mar 2026 | 14.9% | 33.3% | 15.2% | 14.9% | 9.5% | 5% | 4.5% | 1.1% | 0.89% | 0.73% |
| Apr 2026 | 13% | 35.4% | 13.8% | 15.9% | 10.1% | 5.3% | 3.9% | 1.2% | 0.94% | 0.62% |
| May 2026 | 13% | 35.4% | 14.5% | 15.9% | 10.1% | 4.6% | 3.9% | 1.2% | 0.94% | 0.62% |
| Jun 2026 | 12.8% | 34.9% | 13.6% | 15.6% | 11.9% | 4.3% | 3.8% | 1.7% | 0.76% | 0.61% |
| Jul 2026 | 16.7% | 30.5% | 11.9% | 16.7% | 11% | 4.6% | 3.3% | 3.3% | 0.81% | 1.2% |
| Aug 2026 | 39% | 21.3% | 8.3% | 11.6% | 8% | 3.7% | 2.4% | 4.3% | 0.57% | 0.86% |
| Sep 2026 | 40.2% | 22% | 12.3% | 9.9% | 6.5% | 3.9% | 2.4% | 1.6% | 0.59% | 0.59% |
How has the Hobonichi and Rhodia comparison changed over the last 12 months?
3 findings
- Hobonichi was ahead of Rhodia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hobonichi’s share of searches among notebook brands worldwide moved from 25.9% to 40.2%, and its estimated monthly branded searches moved from 165K to 368K.
- Across the 12 months ending September 2026, Rhodia’s share of searches among notebook brands worldwide moved from 3.5% to 2.4%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for notebook brands worldwide in September 2026?
2 changes
In September 2026, Hobonichi gained share of searches among notebook brands worldwide, from 39% to 40.2%.
In September 2026, Rhodia rose from 8th to 7th among notebook brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hobonichi’s and Rhodia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among notebook brands
Hobonichi vs Moleskine: compare search popularity
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Hobonichi vs Leuchtturm1917: compare search popularity
Hobonichi vs Kokuyo: compare search popularity- Moleskine vs Field Notes: compare search popularity
- Moleskine vs Leuchtturm1917: compare search popularity
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