Leuchtturm1917 vs Moleskine:Which is searched more?
In September 2026, Moleskine had more branded searches than Leuchtturm1917 among notebook brands worldwide. Moleskine was estimated to have 201K branded searches compared to Leuchtturm1917’s 90.5K, and held a 64.1% Share of Search versus Leuchtturm1917’s 28.8%. These are worldwide searches for English-language branded terms.
Follow Leuchtturm1917 vs Moleskine and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Leuchtturm1917 or Moleskine?
Compare the notebook brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moleskine, Leuchtturm1917. The figures are in the table below the chart.
View monthly share of search table
| Month | Moleskine | Leuchtturm1917 | Rhodia |
|---|---|---|---|
| Oct 2025 | 64.1% | 28.8% | 7.1% |
| Nov 2025 | 65% | 29.1% | 5.9% |
| Dec 2025 | 61.7% | 33.8% | 4.5% |
| Jan 2026 | 56.8% | 38.1% | 5.1% |
| Feb 2026 | 60.3% | 33.1% | 6.6% |
| Mar 2026 | 63.2% | 28.3% | 8.5% |
| Apr 2026 | 64.2% | 28.8% | 7% |
| May 2026 | 64.2% | 28.8% | 7% |
| Jun 2026 | 64.2% | 28.8% | 7% |
| Jul 2026 | 60.3% | 33.1% | 6.6% |
| Aug 2026 | 60.3% | 33% | 6.7% |
| Sep 2026 | 64.1% | 28.8% | 7.1% |
How has the Leuchtturm1917 and Moleskine comparison changed over the last 12 months?
3 findings
- Moleskine was ahead of Leuchtturm1917 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leuchtturm1917’s estimated Share of Search among notebook brands worldwide held steady at 28.8%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Moleskine’s estimated Share of Search among notebook brands worldwide held steady at 64.1%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for notebook brands worldwide in September 2026?
2 changes
In September 2026, Moleskine gained estimated Share of Search among notebook brands worldwide, from 60.3% to 64.1%.
In September 2026, Leuchtturm1917 lost estimated Share of Search among notebook brands worldwide, from 33% to 28.8%.
Other head-to-heads among notebook brands
How each brand is measured
Brandwave collects information about searches that people make online using Leuchtturm1917’s and Moleskine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leuchtturm1917
1 branded search term
- leuchtturm1917
Moleskine
1 branded search term
- moleskine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.