How popular isMoleskine in search?
In September 2026, there were an estimated 201K branded searches for Moleskine worldwide which held steady over the last 12 months. Moleskine holds 64.1% estimated Share of Search among notebook brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Moleskine64.1%
Leuchtturm191728.8%- Rhodia7.1%
Follow Moleskine and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which notebook brands compete with Moleskine?
Share of Search by month for Moleskine, Leuchtturm1917, Rhodia. The figures are in the table below the chart.
View monthly share of search table
| Month | Moleskine | Leuchtturm1917 | Rhodia |
|---|---|---|---|
| Oct 2025 | 64.1% | 28.8% | 7.1% |
| Nov 2025 | 65% | 29.1% | 5.9% |
| Dec 2025 | 61.7% | 33.8% | 4.5% |
| Jan 2026 | 56.8% | 38.1% | 5.1% |
| Feb 2026 | 60.3% | 33.1% | 6.6% |
| Mar 2026 | 63.2% | 28.3% | 8.5% |
| Apr 2026 | 64.2% | 28.8% | 7% |
| May 2026 | 64.2% | 28.8% | 7% |
| Jun 2026 | 64.2% | 28.8% | 7% |
| Jul 2026 | 60.3% | 33.1% | 6.6% |
| Aug 2026 | 60.3% | 33% | 6.7% |
| Sep 2026 | 64.1% | 28.8% | 7.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.1% | 201K | 0% | +3.7 points | |
| 2, held 2nd | 28.8% | 90.5K | -17.7% | -4.2 points | |
| 3, held 3rd | 7.1% | 22.2K | 0% | +0.4 points |
64.1%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +3.7 points.
28.8%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -4.2 points.
3.Rhodia
7.1%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between Moleskine and its closest rivals
How has branded search demand for Moleskine changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Moleskine worldwide held steady at 201K.
- Across the 12 months ending September 2026, Moleskine’s estimated Share of Search among notebook brands worldwide peaked at 65% in November 2025 and was lowest at 56.8% in January 2026.
How did search popularity change for notebook brands worldwide in September 2026?
2 changes
In September 2026, Moleskine gained estimated Share of Search among notebook brands worldwide, from 60.3% to 64.1%.
In September 2026, Leuchtturm1917 lost estimated Share of Search among notebook brands worldwide, from 33% to 28.8%.
Where does Moleskine compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stationery | 2nd of 6 | 18% | Show ranking |
| Pen and stationery brands | 2nd of 6 | 20.2% | Show ranking |
| Notebooks | 1st of 6 | 46% | Show ranking |
| Notebook brands | 1st of 3 | 64.1% | Shown above |
How is Moleskine measured?
Brandwave collects information about searches that people make online using Moleskine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- moleskine
Do you work for Moleskine? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Moleskine your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.