Brandwave

Notebooks:Which brands are most popular in search?

In August 2026, Moleskine was the most searched among notebooks worldwide, with an estimated 201K branded searches and 49.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Moleskine49.4%
  2. Leuchtturm191727%
  3. Field Notes14.9%
  4. Rhodia5.5%
  5. Oxford2%
  6. Clairefontaine1.3%

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Share of SearchLeaderboard

Compare the notebooks people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among notebooks worldwide, by month

Share of Search by month for Moleskine, Leuchtturm1917, Field Notes, Rhodia. The figures are in the table below the chart.

View monthly share of search table
MonthMoleskineLeuchtturm1917Field NotesRhodiaOxfordClairefontaine
Oct 202552.6%23.7%15.8%5.8%1.2%0.94%
Nov 202555.1%24.6%13.5%5%0.81%0.99%
Dec 202554.1%29.7%10.9%4%0.52%0.79%
Jan 202648.9%32.8%12%4.4%0.87%1.1%
Feb 202648.3%26.5%17.7%5.3%1.1%1.1%
Mar 202650%22.4%18.4%6.7%1.1%1.3%
Apr 202652.6%23.6%15.8%5.8%0.92%1.4%
May 202652.6%23.6%15.8%5.8%0.92%1.4%
Jun 202652.7%23.6%15.8%5.8%0.93%1.1%
Jul 202649.4%27.1%14.8%5.4%2%1.3%
Aug 202649.4%27%14.9%5.5%2%1.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Moleskine

    49.4%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share 0 points.

  2. 2.Leuchtturm1917

    27%

    Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share -0.1 points.

  3. 3.Field Notes

    14.9%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.Rhodia

    5.5%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Oxford

    2%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  6. 6.Clairefontaine

    1.3%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among notebooks worldwide?

In August 2026, Moleskine was the most searched among notebooks worldwide, with an estimated 201K branded searches and 49.4% estimated Share of Search within this set. Leuchtturm1917 is in 2nd place, 22.3 percentage points behind at 27% Share of Search.

Global notebooks, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Moleskine52.6% → 49.4%55.1%Nov 202548.3%Feb 20261st
Leuchtturm191723.7% → 27%32.8%Jan 202622.4%Mar 20262nd
Field Notes15.8% → 14.9%18.4%Mar 202610.9%Dec 20253rd
Rhodia5.8% → 5.5%6.7%Mar 20264%Dec 20254th
Oxford1.2% → 2%2%Aug 20260.52%Dec 20255th
Clairefontaine0.94% → 1.3%1.4%Apr 20260.79%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among notebooks worldwide decreased from 52.6% to 49.4%.
  • Across the 11 months ending August 2026, Leuchtturm1917’s estimated Share of Search among notebooks worldwide increased from 23.7% to 27%.
  • Across the 11 months ending August 2026, Field Notes’ estimated Share of Search among notebooks worldwide decreased from 15.8% to 14.9%.
  • Across the 11 months ending August 2026, Oxford’s estimated Share of Search among notebooks worldwide increased from 1.2% to 2%.
  • Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among notebooks worldwide peaked at 55.1% in November 2025 and was lowest at 48.3% in February 2026.
  • Across the 11 months ending August 2026, Leuchtturm1917’s estimated Share of Search among notebooks worldwide peaked at 32.8% in January 2026 and was lowest at 22.4% in March 2026.
  • Across the 11 months ending August 2026, Field Notes’ estimated Share of Search among notebooks worldwide peaked at 18.4% in March 2026 and was lowest at 10.9% in December 2025.
  • Across the 11 months ending August 2026, Rhodia’s estimated Share of Search among notebooks worldwide peaked at 6.7% in March 2026 and was lowest at 4% in December 2025.
  • Across the 11 months ending August 2026, Oxford’s estimated Share of Search among notebooks worldwide peaked at 2% in August 2026 and was lowest at 0.52% in December 2025.
  • Across the 11 months ending August 2026, Rhodia and Clairefontaine held steady: their estimated Share of Search among notebooks worldwide each moved less than 0.5 percentage points.

How did search popularity change for notebooks worldwide in August 2026?

  1. Oxford’s estimated Share of Search among notebooks worldwide has gained ground for 3 months in a row, from 0.92% to 2% in August 2026.

  2. Estimated monthly branded searches for Clairefontaine worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Leuchtturm1917 worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

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