Brandwave

How popular isOxford in search?

In August 2026, there were an estimated 8.1K branded searches for Oxford worldwide which is up 84.1% over the last 11 months. Oxford holds 2% estimated Share of Search among notebooks worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Moleskine49.4%
  2. Leuchtturm191727%
  3. Field Notes14.9%
  4. Rhodia5.5%
  5. Oxford2%
  6. Clairefontaine1.3%
Oxford website (opens in a new tab)

Follow Oxford and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which notebooks compete with Oxford?

Oxford against notebooks worldwide, by month

Share of Search by month for Moleskine, Leuchtturm1917, Field Notes, Rhodia, Oxford. The figures are in the table below the chart.

View monthly share of search table
MonthMoleskineLeuchtturm1917Field NotesRhodiaOxfordClairefontaine
Oct 202552.6%23.7%15.8%5.8%1.2%0.94%
Nov 202555.1%24.6%13.5%5%0.81%0.99%
Dec 202554.1%29.7%10.9%4%0.52%0.79%
Jan 202648.9%32.8%12%4.4%0.87%1.1%
Feb 202648.3%26.5%17.7%5.3%1.1%1.1%
Mar 202650%22.4%18.4%6.7%1.1%1.3%
Apr 202652.6%23.6%15.8%5.8%0.92%1.4%
May 202652.6%23.6%15.8%5.8%0.92%1.4%
Jun 202652.7%23.6%15.8%5.8%0.93%1.1%
Jul 202649.4%27.1%14.8%5.4%2%1.3%
Aug 202649.4%27%14.9%5.5%2%1.3%
Sep 2026——————

  1. 1.Moleskine

    49.4%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share 0 points.

  2. 2.Leuchtturm1917

    27%

    Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share -0.1 points.

  3. 3.Field Notes

    14.9%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.Rhodia

    5.5%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Oxford

    2%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  6. 6.Clairefontaine

    1.3%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Oxford and its closest rivals

How has branded search demand for Oxford changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Oxford worldwide rose from 4.4K to 8.1K.
  • Across the 11 months ending August 2026, Oxford’s estimated Share of Search among notebooks worldwide increased from 1.2% to 2%.
  • Across the 11 months ending August 2026, Oxford’s estimated Share of Search among notebooks worldwide peaked at 2% in August 2026 and was lowest at 0.52% in December 2025.

How did search popularity change for notebooks worldwide in August 2026?

  1. Oxford’s estimated Share of Search among notebooks worldwide has gained ground for 3 months in a row, from 0.92% to 2% in August 2026.

  2. Estimated monthly branded searches for Clairefontaine worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Leuchtturm1917 worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

How is Oxford measured?

Brandwave collects information about searches that people make online using Oxford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oxford notebooks

Do you work for Oxford? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Oxford your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free