Clairefontaine vs Oxford:Which is searched more?
In August 2026, Oxford had more branded searches than Clairefontaine among notebooks worldwide. Oxford was estimated to have 8.1K branded searches compared to Clairefontaine’s 5.4K, and held a 1.9% Share of Search versus Clairefontaine’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clairefontaine or Oxford?
Compare the notebooks people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oxford, Clairefontaine. The figures are in the table below the chart.
View monthly share of search table
| Month | Oxford | Clairefontaine |
|---|---|---|
| Oct 2025 | 1.1% | 0.91% |
| Nov 2025 | 0.78% | 0.95% |
| Dec 2025 | 0.51% | 0.77% |
| Jan 2026 | 0.85% | 1% |
| Feb 2026 | 1% | 1% |
| Mar 2026 | 1% | 1.3% |
| Apr 2026 | 0.88% | 1.3% |
| May 2026 | 0.87% | 1.3% |
| Jun 2026 | 0.88% | 1.1% |
| Jul 2026 | 1.9% | 1.3% |
| Aug 2026 | 1.9% | 1.3% |
| Sep 2026 | — | — |
How has the Clairefontaine and Oxford comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Clairefontaine took it in November 2025, Oxford took it in July 2026.
- Across the 11 months ending August 2026, Clairefontaine’s estimated Share of Search among notebooks worldwide moved from 0.91% to 1.3%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
- Across the 11 months ending August 2026, Oxford’s estimated Share of Search among notebooks worldwide moved from 1.1% to 1.9%, and its estimated monthly branded searches moved from 4.4K to 8.1K.
How did search popularity change for notebooks worldwide in August 2026?
2 changes
Oxford’s estimated Share of Search among notebooks worldwide has gained ground for 3 months in a row, from 0.87% to 1.9% in August 2026.
Estimated monthly branded searches for Clairefontaine worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Clairefontaine’s and Oxford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clairefontaine
1 branded search term
- clairefontaine notebooks
Oxford
1 branded search term
- oxford notebooks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.