Kokuyo vs Moleskine:Which is more popular?
In September 2026, Moleskine had more branded searches than Kokuyo among notebook brands worldwide. Moleskine had about 201,000 branded searches, while Kokuyo had 59,400. Moleskine made up 22% of all notebook brand searches we track, and Kokuyo accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about notebook brands, Kokuyo appeared in three of the five answers and Moleskine in two. Kokuyo was mentioned before Moleskine in two out of three answers that named either.
Who do people search for more?
Moleskine, about 3 searches for every 1 for Kokuyo
Who does AI mention more?
Kokuyo, mentioned in 3 of 5 answers, Moleskine in 2
Who does AI recommend more?
Kokuyo, named ahead of Moleskine in 2 of 3 answers
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Top notebook brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kokuyo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moleskine was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kokuyo was listed before Moleskine in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Leuchtturm19171st
Midori2nd
Rhodia3rd
Five Star4th
Hobonichi5th- Kokuyo6th
- Moleskine7th
Clairefontaine8th
Field Notes9th- Oxford–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Leuchtturm19175 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Midori4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rhodia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hobonichi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kokuyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Five Star3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moleskine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Field Notes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clairefontaine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oxford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about notebook brands
5 answers
Asked ChatGPT
“Which notebook brand should I buy?”
Asked ChatGPT
“What are the best notebook brands?”
Asked ChatGPT
“What's the best notebook brand for journaling?”
Searched Google, AI Overview
“notebook brands”
Searched Google, AI Overview
“bullet journal notebook”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kokuyo or Moleskine more popular in search?
This chart shows how often people search Google for Kokuyo and Moleskine by name. Each line represents a brand's share of searches for all ten notebook brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Moleskine, Kokuyo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobonichi | Moleskine | Field Notes | Leuchtturm1917 | Kokuyo | Midori | Rhodia | Five Star | Clairefontaine | Oxford |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 31.5% | 11.8% | 14.2% | 7.2% | 3.5% | 3.5% | 1.3% | 0.56% | 0.69% |
| Nov 2025 | 27.1% | 33.2% | 10.2% | 14.8% | 6.1% | 3.6% | 3% | 0.89% | 0.59% | 0.49% |
| Dec 2025 | 31.3% | 31.3% | 8.2% | 17.2% | 4.8% | 3.5% | 2.3% | 0.69% | 0.46% | 0.3% |
| Jan 2026 | 28.3% | 28.3% | 8.7% | 19% | 5.4% | 4.6% | 2.6% | 2.1% | 0.62% | 0.51% |
| Feb 2026 | 17.6% | 32.1% | 14.1% | 17.6% | 7.5% | 4.6% | 3.5% | 1.6% | 0.7% | 0.7% |
| Mar 2026 | 14.9% | 33.3% | 15.2% | 14.9% | 9.5% | 5% | 4.5% | 1.1% | 0.89% | 0.73% |
| Apr 2026 | 13% | 35.4% | 13.8% | 15.9% | 10.1% | 5.3% | 3.9% | 1.2% | 0.94% | 0.62% |
| May 2026 | 13% | 35.4% | 14.5% | 15.9% | 10.1% | 4.6% | 3.9% | 1.2% | 0.94% | 0.62% |
| Jun 2026 | 12.8% | 34.9% | 13.6% | 15.6% | 11.9% | 4.3% | 3.8% | 1.7% | 0.76% | 0.61% |
| Jul 2026 | 16.7% | 30.5% | 11.9% | 16.7% | 11% | 4.6% | 3.3% | 3.3% | 0.81% | 1.2% |
| Aug 2026 | 39% | 21.3% | 8.3% | 11.6% | 8% | 3.7% | 2.4% | 4.3% | 0.57% | 0.86% |
| Sep 2026 | 40.2% | 22% | 12.3% | 9.9% | 6.5% | 3.9% | 2.4% | 1.6% | 0.59% | 0.59% |
How has the Kokuyo and Moleskine comparison changed over the last 12 months?
3 findings
- Moleskine was ahead of Kokuyo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kokuyo’s share of searches among notebook brands worldwide moved from 7.2% to 6.5%, and its estimated monthly branded searches moved from 45.9K to 59.4K.
- Across the 12 months ending September 2026, Moleskine’s share of searches among notebook brands worldwide moved from 31.5% to 22%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for notebook brands worldwide in September 2026?
2 changes
In September 2026, Moleskine gained share of searches among notebook brands worldwide, from 21.3% to 22%.
In September 2026, Kokuyo lost share of searches among notebook brands worldwide, from 8% to 6.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kokuyo’s and Moleskine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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