How popular isOxford?
In September 2026, people searched for Oxford by name about 5,400 times worldwide, a 22.7% increase from the previous year. These searches made up 0.59% of all global notebook brand searches, placing Oxford tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about notebook brands, Oxford did not appear in any of the answers.
Oxford is the tenth most searched of 10 competitors and not listed in any AI answer.
HobonichiShare of searches 40.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
MoleskineShare of searches 22%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
Field NotesShare of searches 12.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
Leuchtturm1917Share of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- OxfordShare of searches 0.59%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top notebook brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oxford did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Leuchtturm19171st
Midori2nd
Rhodia3rd
Five Star4th- Hobonichi5th
Kokuyo6th- Moleskine7th
Clairefontaine8th- Field Notes9th
- Oxford–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Leuchtturm19175 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Midori4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rhodia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hobonichi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kokuyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Five Star3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moleskine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Field Notes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clairefontaine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oxford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about notebook brands
5 answers
Asked ChatGPT
“Which notebook brand should I buy?”
Asked ChatGPT
“What are the best notebook brands?”
Asked ChatGPT
“What's the best notebook brand for journaling?”
Searched Google, AI Overview
“notebook brands”
Searched Google, AI Overview
“bullet journal notebook”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which notebook brands compete with Oxford?
Share of searches by month for Hobonichi, Moleskine, Field Notes, Leuchtturm1917, Kokuyo, Midori, Rhodia, Oxford. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobonichi | Moleskine | Field Notes | Leuchtturm1917 | Kokuyo | Midori | Rhodia | Five Star | Clairefontaine | Oxford |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 31.5% | 11.8% | 14.2% | 7.2% | 3.5% | 3.5% | 1.3% | 0.56% | 0.69% |
| Nov 2025 | 27.1% | 33.2% | 10.2% | 14.8% | 6.1% | 3.6% | 3% | 0.89% | 0.59% | 0.49% |
| Dec 2025 | 31.3% | 31.3% | 8.2% | 17.2% | 4.8% | 3.5% | 2.3% | 0.69% | 0.46% | 0.3% |
| Jan 2026 | 28.3% | 28.3% | 8.7% | 19% | 5.4% | 4.6% | 2.6% | 2.1% | 0.62% | 0.51% |
| Feb 2026 | 17.6% | 32.1% | 14.1% | 17.6% | 7.5% | 4.6% | 3.5% | 1.6% | 0.7% | 0.7% |
| Mar 2026 | 14.9% | 33.3% | 15.2% | 14.9% | 9.5% | 5% | 4.5% | 1.1% | 0.89% | 0.73% |
| Apr 2026 | 13% | 35.4% | 13.8% | 15.9% | 10.1% | 5.3% | 3.9% | 1.2% | 0.94% | 0.62% |
| May 2026 | 13% | 35.4% | 14.5% | 15.9% | 10.1% | 4.6% | 3.9% | 1.2% | 0.94% | 0.62% |
| Jun 2026 | 12.8% | 34.9% | 13.6% | 15.6% | 11.9% | 4.3% | 3.8% | 1.7% | 0.76% | 0.61% |
| Jul 2026 | 16.7% | 30.5% | 11.9% | 16.7% | 11% | 4.6% | 3.3% | 3.3% | 0.81% | 1.2% |
| Aug 2026 | 39% | 21.3% | 8.3% | 11.6% | 8% | 3.7% | 2.4% | 4.3% | 0.57% | 0.86% |
| Sep 2026 | 40.2% | 22% | 12.3% | 9.9% | 6.5% | 3.9% | 2.4% | 1.6% | 0.59% | 0.59% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 368K | 0% | +1.3 points | |
| 2, held 2nd | 22% | 201K | 0% | +0.7 points | |
| 3, moved from 4th to 3rd | 12.3% | 113K | +43.4% | +4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.9% | 90.5K | -17.7% | -1.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.5% | 59.4K | -21.1% | -1.5 points | |
| 6, moved from 7th to 6th | 3.9% | 35.5K | +0.25% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 8th to 7th | 2.4% | 22.2K | 0% | +0.1 pointsmoved from 8th to 7th | |
| 8, moved from 6th to 8th | 1.6% | 14.8K | -63.5% | -2.7 pointsmoved from 6th to 8th | |
| 9, moved from 10th to 9th | 0.59% | 5.4K | 0% | 0 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 0.59% | 5.4K | -33.3% | -0.3 pointsmoved from 9th to 10th |
40.2%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.3 points.
22%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.7 points.
12.3%
Moved from 4th to 3rd. 113K estimated branded searches, +43.4% vs prior month. Share +4 points.
9.9%
Moved from 3rd to 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.8 points.
5.
Kokuyo6.5%
Held 5th. 59.4K estimated branded searches, -21.1% vs prior month. Share -1.5 points.
6.
Midori3.9%
Moved from 7th to 6th. 35.5K estimated branded searches, +0.25% vs prior month. Share +0.1 points.
7.
Rhodia2.4%
Moved from 8th to 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.6%
Moved from 6th to 8th. 14.8K estimated branded searches, -63.5% vs prior month. Share -2.7 points.
0.59%
Moved from 10th to 9th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
10.Oxford
0.59%
Moved from 9th to 10th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.
Compare popularity between Oxford and its closest rivals
Every comparison with Oxford
9 comparisons
How has branded search demand for Oxford changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Oxford worldwide rose from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Oxford fell from 9th to 10th among notebook brands worldwide.
How did search popularity change for notebook brands worldwide in September 2026?
6 changes
In September 2026, Field Notes overtook Leuchtturm1917 to rank 3rd among notebook brands worldwide, with 12.3% of the searches.
In September 2026, Hobonichi gained share of searches among notebook brands worldwide, from 39% to 40.2%.
In September 2026, Moleskine gained share of searches among notebook brands worldwide, from 21.3% to 22%.
In September 2026, Five Star lost share of searches among notebook brands worldwide, from 4.3% to 1.6%.
In September 2026, Leuchtturm1917 lost share of searches among notebook brands worldwide, from 11.6% to 9.9%.
In September 2026, Kokuyo lost share of searches among notebook brands worldwide, from 8% to 6.5%.
How are Oxford’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Oxford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- oxford notebooks
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Is Oxford your brand?
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