Field Notes vs Oxford:Which is searched more?

Name: Field Notes vs Oxford: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Field Notes had more branded searches than Oxford among notebooks worldwide. Field Notes was estimated to have 78.6K branded searches compared to Oxford’s 8.1K, and held an 18.5% Share of Search versus Oxford’s 1.9%. These are worldwide searches for English-language branded terms.

Share of Search among notebooks worldwide in August 2026Which is more popular in search, Field Notes or Oxford?

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Which is more popular in search, Field Notes or Oxford?

Compare the notebooks people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Field Notes and Oxford among notebooks worldwide, by month

Month	Field Notes	Oxford
Oct 2025	19%	1.1%
Nov 2025	16.3%	0.78%
Dec 2025	13.7%	0.51%
Jan 2026	14.5%	0.85%
Feb 2026	20.5%	1%
Mar 2026	21.9%	1%
Apr 2026	19.6%	0.88%
May 2026	20.4%	0.87%
Jun 2026	19.6%	0.88%
Jul 2026	18.4%	1.9%
Aug 2026	18.5%	1.9%
Sep 2026	—	—

How has the Field Notes and Oxford comparison changed over the last 12 months?

3 findings

Field Notes was ahead of Oxford in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Field Notes’ estimated Share of Search among notebooks worldwide moved from 19% to 18.5%, and its estimated monthly branded searches moved from 75.3K to 78.6K.
Across the 11 months ending August 2026, Oxford’s estimated Share of Search among notebooks worldwide moved from 1.1% to 1.9%, and its estimated monthly branded searches moved from 4.4K to 8.1K.

How did search popularity change for notebooks worldwide in August 2026?

1 change

Oxford’s estimated Share of Search among notebooks worldwide has gained ground for 3 months in a row, from 0.87% to 1.9% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Field Notes’ and Oxford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.