Brandwave

Notebook brands:Which are searched most?

In September 2026, Moleskine was the most searched among notebook brands worldwide, with an estimated 201K branded searches and 64.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Moleskine64.1%
  2. Leuchtturm191728.8%
  3. Rhodia7.1%

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Share of SearchLeaderboard

Compare the notebook brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among notebook brands worldwide, by month

Share of Search by month for Moleskine, Leuchtturm1917, Rhodia. The figures are in the table below the chart.

View monthly share of search table
MonthMoleskineLeuchtturm1917Rhodia
Oct 202564.1%28.8%7.1%
Nov 202565%29.1%5.9%
Dec 202561.7%33.8%4.5%
Jan 202656.8%38.1%5.1%
Feb 202660.3%33.1%6.6%
Mar 202663.2%28.3%8.5%
Apr 202664.2%28.8%7%
May 202664.2%28.8%7%
Jun 202664.2%28.8%7%
Jul 202660.3%33.1%6.6%
Aug 202660.3%33%6.7%
Sep 202664.1%28.8%7.1%

This month’s ranking, September 2026

  1. 1.Moleskine

    64.1%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +3.7 points.

  2. 2.Leuchtturm1917

    28.8%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -4.2 points.

  3. 3.Rhodia

    7.1%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among notebook brands worldwide?

In September 2026, Moleskine was the most searched among notebook brands worldwide, with an estimated 201K branded searches and 64.1% estimated Share of Search within this set. Leuchtturm1917 is in 2nd place, 35.2 percentage points behind at 28.8% Share of Search.

Global notebook brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Moleskine64.1%65%Nov 202556.8%Jan 20261st
Leuchtturm191728.8%38.1%Jan 202628.3%Mar 20262nd
Rhodia7.1%8.5%Mar 20264.5%Dec 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Moleskine’s estimated Share of Search among notebook brands worldwide peaked at 65% in November 2025 and was lowest at 56.8% in January 2026.
  • Across the 12 months ending September 2026, Leuchtturm1917’s estimated Share of Search among notebook brands worldwide peaked at 38.1% in January 2026 and was lowest at 28.3% in March 2026.
  • Across the 12 months ending September 2026, Rhodia’s estimated Share of Search among notebook brands worldwide peaked at 8.5% in March 2026 and was lowest at 4.5% in December 2025.
  • Across the 12 months ending September 2026, Moleskine, Leuchtturm1917 and Rhodia held steady: their estimated Share of Search among notebook brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for notebook brands worldwide in September 2026?

  1. In September 2026, Moleskine gained estimated Share of Search among notebook brands worldwide, from 60.3% to 64.1%.

  2. In September 2026, Leuchtturm1917 lost estimated Share of Search among notebook brands worldwide, from 33% to 28.8%.

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