Leuchtturm1917 vs Moleskine:Which is more popular by branded search?
In August 2026, Moleskine had more branded searches than Leuchtturm1917 among notebooks worldwide. Moleskine was estimated to have 201K branded searches compared to Leuchtturm1917’s 110K, and held a 49.4% Share of Search versus Leuchtturm1917’s 27%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Leuchtturm1917 or Moleskine?
Compare the notebooks people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moleskine, Leuchtturm1917. The figures are in the table below the chart.
View monthly share of search table
| Month | Moleskine | Leuchtturm1917 | Field Notes | Rhodia | Oxford | Clairefontaine |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 23.7% | 15.8% | 5.8% | 1.2% | 0.94% |
| Nov 2025 | 55.1% | 24.6% | 13.5% | 5% | 0.81% | 0.99% |
| Dec 2025 | 54.1% | 29.7% | 10.9% | 4% | 0.52% | 0.79% |
| Jan 2026 | 48.9% | 32.8% | 12% | 4.4% | 0.87% | 1.1% |
| Feb 2026 | 48.3% | 26.5% | 17.7% | 5.3% | 1.1% | 1.1% |
| Mar 2026 | 50% | 22.4% | 18.4% | 6.7% | 1.1% | 1.3% |
| Apr 2026 | 52.6% | 23.6% | 15.8% | 5.8% | 0.92% | 1.4% |
| May 2026 | 52.6% | 23.6% | 15.8% | 5.8% | 0.92% | 1.4% |
| Jun 2026 | 52.7% | 23.6% | 15.8% | 5.8% | 0.93% | 1.1% |
| Jul 2026 | 49.4% | 27.1% | 14.8% | 5.4% | 2% | 1.3% |
| Aug 2026 | 49.4% | 27% | 14.9% | 5.5% | 2% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Leuchtturm1917 and Moleskine comparison changed over the last 12 months?
3 findings
- Moleskine was ahead of Leuchtturm1917 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Leuchtturm1917’s estimated Share of Search among notebooks worldwide moved from 23.7% to 27%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among notebooks worldwide moved from 52.6% to 49.4%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for notebooks worldwide in August 2026?
1 change
Estimated monthly branded searches for Leuchtturm1917 worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Leuchtturm1917’s and Moleskine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leuchtturm1917
1 branded search term
- leuchtturm1917
Moleskine
1 branded search term
- moleskine
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