Brandwave

Stationery:Which brands are most popular in search?

In August 2026, Pilot was the most searched among stationery worldwide, with an estimated 270K branded searches and 32.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pilot32.9%
  2. Moleskine24.5%
  3. Sharpie20.1%
  4. Staedtler9%
  5. BIC7.4%
  6. Paper Mate6%

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Share of SearchLeaderboard

Compare the stationery people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stationery worldwide, by month

Share of Search by month for Pilot, Moleskine, Sharpie, Staedtler, BIC, Paper Mate. The figures are in the table below the chart.

View monthly share of search table
MonthPilotMoleskineSharpieStaedtlerBICPaper Mate
Oct 202529%26.5%21.7%11.9%6.5%4.4%
Nov 202527.9%31.2%20.9%9.4%6.3%4.2%
Dec 202526.4%36.1%19.8%8.9%4.9%4%
Jan 202627.1%30.3%20.3%11.2%6.1%5%
Feb 202632.2%24.1%19.7%10.8%7.2%5.9%
Mar 202629.6%22.2%27.1%10%6.7%4.5%
Apr 202631.7%23.8%23.8%8.7%7.1%4.8%
May 202632%24%24%8.8%7.2%3.9%
Jun 202633.9%25.5%20.8%9.3%6.2%4.2%
Jul 202638.3%23.4%19.2%8.6%5.8%4.7%
Aug 202632.9%24.5%20.1%9%7.4%6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Pilot

    32.9%

    Held 1st. 270K estimated branded searches, 0% vs prior month. Share -5.4 points.

  2. 2.Moleskine

    24.5%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +1.1 points.

  3. 3.Sharpie

    20.1%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  4. 4.Staedtler

    9%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  5. 5.BIC

    7.4%

    Held 5th. 60.5K estimated branded searches, +49.4% vs prior month. Share +1.6 points.

  6. 6.Paper Mate

    6%

    Held 6th. 49.5K estimated branded searches, +49.5% vs prior month. Share +1.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among stationery worldwide?

In August 2026, Pilot was the most searched among stationery worldwide, with an estimated 270K branded searches and 32.9% estimated Share of Search within this set. Moleskine is in 2nd place, 8.4 percentage points behind at 24.5% Share of Search.

Global stationery, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Pilot29% → 32.9%38.3%Jul 202626.4%Dec 20251st
Moleskine26.5% → 24.5%36.1%Dec 202522.2%Mar 20262nd
Sharpie21.7% → 20.1%27.1%Mar 202619.2%Jul 20263rd
Staedtler11.9% → 9%11.9%Oct 20258.6%Jul 20264th
BIC6.5% → 7.4%7.4%Aug 20264.9%Dec 20255th
Paper Mate4.4% → 6%6%Aug 20263.9%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Pilot’s estimated Share of Search among stationery worldwide increased from 29% to 32.9%.
  • Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among stationery worldwide decreased from 26.5% to 24.5%.
  • Across the 11 months ending August 2026, Sharpie’s estimated Share of Search among stationery worldwide decreased from 21.7% to 20.1%.
  • Across the 11 months ending August 2026, Staedtler’s estimated Share of Search among stationery worldwide decreased from 11.9% to 9%.
  • Across the 11 months ending August 2026, BIC’s estimated Share of Search among stationery worldwide increased from 6.5% to 7.4%.
  • Across the 11 months ending August 2026, Paper Mate’s estimated Share of Search among stationery worldwide increased from 4.4% to 6%.
  • Across the 11 months ending August 2026, Pilot’s estimated Share of Search among stationery worldwide peaked at 38.3% in July 2026 and was lowest at 26.4% in December 2025.
  • Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among stationery worldwide peaked at 36.1% in December 2025 and was lowest at 22.2% in March 2026.
  • Across the 11 months ending August 2026, Sharpie’s estimated Share of Search among stationery worldwide peaked at 27.1% in March 2026 and was lowest at 19.2% in July 2026.
  • Across the 11 months ending August 2026, Staedtler’s estimated Share of Search among stationery worldwide peaked at 11.9% in October 2025 and was lowest at 8.6% in July 2026.
  • Across the 11 months ending August 2026, BIC’s estimated Share of Search among stationery worldwide peaked at 7.4% in August 2026 and was lowest at 4.9% in December 2025.
  • Across the 11 months ending August 2026, Paper Mate’s estimated Share of Search among stationery worldwide peaked at 6% in August 2026 and was lowest at 3.9% in May 2026.

How did search popularity change for stationery worldwide in August 2026?

  1. In August 2026, BIC gained estimated Share of Search among stationery worldwide, from 5.8% to 7.4%.

  2. In August 2026, Paper Mate gained estimated Share of Search among stationery worldwide, from 4.7% to 6%.

  3. In August 2026, Moleskine gained estimated Share of Search among stationery worldwide, from 23.4% to 24.5%.

  4. In August 2026, Sharpie gained estimated Share of Search among stationery worldwide, from 19.2% to 20.1%.

  5. In August 2026, Pilot lost estimated Share of Search among stationery worldwide, from 38.3% to 32.9%.

  6. Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

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