Brandwave

How popular isLeuchtturm1917?

In September 2026, people searched for Leuchtturm1917 by name about 91,800 times worldwide, about the same as the previous year. These searches made up 7.6% of all global stationery searches, placing Leuchtturm1917 fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about stationery, Leuchtturm1917 appeared in three of the five answers and was the joint second most recommended of the nine.

Search and AI answers in September 2026

Leuchtturm1917 is the fourth most searched of 9 competitors and the joint second most recommended in AI answers.

  1. BICShare of searches 42.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. MoleskineShare of searches 16.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SharpieShare of searches 13.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Leuchtturm1917Share of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. StaedtlerShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+4 more

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Top stationery in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Leuchtturm1917 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Leuchtturm1917 is the joint second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Muji1st
  2. Leuchtturm19172nd
  3. Midori2nd
  4. BIC4th
  5. Staedtler5th
  6. Rhodia5th
  7. Moleskine–
  8. Sharpie–
  9. Paper Mate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Muji4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leuchtturm19173 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midori2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rhodia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BIC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staedtler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moleskine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sharpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paper Mate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stationery

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which stationery compete with Leuchtturm1917?

Leuchtturm1917 against stationery worldwide, by month

Share of searches by month for BIC, Moleskine, Sharpie, Leuchtturm1917, Staedtler, Muji, Paper Mate, Midori. The figures are in the table below the chart.

View monthly share of searches table
MonthBICMoleskineSharpieLeuchtturm1917StaedtlerMujiPaper MateMidoriRhodia
Oct 202541.5%17.5%14.3%7.9%7.9%4.3%2.9%1.9%1.9%
Nov 202538.9%20%13.4%8.9%6%6%2.7%2.2%1.8%
Dec 202535.7%22.3%12.2%12.2%5.5%5.5%2.5%2.5%1.6%
Jan 202637.2%18.6%12.5%12.5%6.8%4.6%3.1%3%1.7%
Feb 202640.8%16.4%13.4%9%7.3%4.9%4%2.4%1.8%
Mar 202642.2%14.6%17.7%6.5%6.5%5.3%2.9%2.2%2%
Apr 202644.8%15.4%15.4%6.9%5.7%4.6%3.1%2.3%1.7%
May 202641.4%16.6%16.6%7.5%6.1%5%2.7%2.2%1.8%
Jun 202642.2%17.3%14.2%7.8%6.4%5.2%2.8%2.1%1.9%
Jul 202641.1%16.9%13.8%9.2%6.2%5.1%3.4%2.5%1.8%
Aug 202640.7%16.3%13.4%8.9%6%6%4%2.9%1.8%
Sep 202642.2%16.9%13.8%7.6%6.2%5.1%3.4%3%1.9%

  1. 1.BIC

    42.2%

    Held 1st. 503K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Moleskine

    16.9%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Sharpie

    13.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Leuchtturm1917

    7.6%

    Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.3 points.

  5. 5.Staedtler

    6.2%

    Moved from 6th to 5th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Muji

    5.1%

    Moved from 5th to 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  7. 7.Paper Mate

    3.4%

    Held 7th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  8. 8.Midori

    3%

    Held 8th. 35.5K estimated branded searches, +0.25% vs prior month. Share +0.1 points.

  9. 9.Rhodia

    1.9%

    Held 9th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Leuchtturm1917 and its closest rivals

Every comparison with Leuchtturm1917

28 comparisons

How has branded search demand for Leuchtturm1917 changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Leuchtturm1917 worldwide held steady, from 91.5K to 91.8K.
  • Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among stationery worldwide peaked at 12.5% in January 2026 and was lowest at 6.5% in March 2026.

How did search popularity change for stationery worldwide in September 2026?

6 changes

  1. In September 2026, BIC gained share of searches among stationery worldwide, from 40.7% to 42.2%.

  2. In September 2026, Moleskine gained share of searches among stationery worldwide, from 16.3% to 16.9%.

  3. In September 2026, Leuchtturm1917 lost share of searches among stationery worldwide, from 8.9% to 7.6%.

  4. In September 2026, Muji lost share of searches among stationery worldwide, from 6% to 5.1%.

  5. In September 2026, Paper Mate lost share of searches among stationery worldwide, from 4% to 3.4%.

  6. Midori’s share of searches among stationery worldwide has gained ground for 3 months in a row, from 2.1% to 3% in September 2026.

How are Leuchtturm1917’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Leuchtturm1917’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • leuchtturm1917
  • leuchtturm1917 planner

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How the Brand Demand Index is measured

Where does Leuchtturm1917 compete?

Leuchtturm1917 is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pen and stationery brands7th of 135.1%Show ranking
Stationery4th of 97.6%Shown above
Notebook brands4th of 109.9%Show ranking
Planner brands10th of 100.21%Show ranking
Creator with pink hair and a pink jacket

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