Brandwave

Erin Condren vs Leuchtturm1917:Which is more popular?

In September 2026, Erin Condren had more branded searches than Leuchtturm1917 among planner brands worldwide. Erin Condren had about 49,500 branded searches, while Leuchtturm1917 had 1,300. Erin Condren made up 8.2% of all planner brand searches we track, and Leuchtturm1917 accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about planner brands, Erin Condren appeared in three of the five answers and Leuchtturm1917 in two. Erin Condren was mentioned before Leuchtturm1917 in every answer that named either.

Among planner brands worldwide in September 2026

Who do people search for more?

Erin Condren, about 38 searches for every 1 for Leuchtturm1917

Erin Condren 49.5K searchesLeuchtturm1917 1.3K searches

Who does AI mention more?

Erin Condren, mentioned in 3 of 5 answers, Leuchtturm1917 in 2

Erin Condren in 3 of 5Leuchtturm1917 in 2 of 5

Who does AI recommend more?

Erin Condren, named ahead of Leuchtturm1917 in 3 of 3 answers

Erin Condren first in 3Leuchtturm1917 never first

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Top planner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Erin Condren was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Leuchtturm1917 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Erin Condren was listed before Leuchtturm1917 in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Passion Planner1st
  2. Erin Condren2nd
  3. Hobonichi3rd
  4. Full Focus4th
  5. Leuchtturm19175th
  6. The Happy Planner6th
  7. Panda Planner–
  8. Blue Sky–
  9. Day Designer–
  10. Clever Fox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Passion Planner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Erin Condren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hobonichi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Happy Planner2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Full Focus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panda Planner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Sky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Day Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clever Fox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about planner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Erin Condren or Leuchtturm1917 more popular in search?

This chart shows how often people search Google for Erin Condren and Leuchtturm1917 by name. Each line represents a brand's share of searches for all ten planner brands we track, month by month, from English-language searches worldwide.

Erin Condren and Leuchtturm1917 among planner brands worldwide, by month

Share of searches by month for Erin Condren, Leuchtturm1917. The figures are in the table below the chart.

View monthly share of searches table
MonthHobonichiThe Happy PlannerErin CondrenPanda PlannerPassion PlannerBlue SkyFull FocusDay DesignerClever FoxLeuchtturm1917
Oct 202542.6%23.4%12.8%8.5%5.7%2.1%2.1%1.4%1.1%0.26%
Nov 202539.6%21.7%14.6%11.9%5.3%2%2%1.3%1.3%0.32%
Dec 202545.6%20.5%13.7%5%6.1%2.7%2.7%1.2%1.8%0.44%
Jan 202646%20.5%11.3%7.6%6.2%2.3%2.8%1.2%1.5%0.67%
Feb 202631.3%21%11.5%25.6%4.2%1.5%2.3%1%1.2%0.35%
Mar 202623.6%23.6%12.9%28.9%3.9%1.4%2.6%1.4%1.4%0.23%
Apr 202622%22%22%22%5.4%2%2%1.6%1.1%0.26%
May 202617.8%26.6%17.8%26.6%4.4%1.9%2.4%1.3%1.1%0.21%
Jun 202618.7%28%18.7%22.9%4.6%1.7%2.5%1.1%1.4%0.49%
Jul 202623.7%28.8%19.4%15.8%4.7%2.1%2.6%1.2%1.4%0.26%
Aug 202656.3%16.8%11.3%7.6%3.4%1.5%1.2%0.83%0.83%0.24%
Sep 202660.7%18.1%8.2%5.5%3.7%1.1%1.1%0.89%0.59%0.21%

How has the Erin Condren and Leuchtturm1917 comparison changed over the last 12 months?

3 findings
  • Erin Condren was ahead of Leuchtturm1917 in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Erin Condren’s share of searches among planner brands worldwide moved from 12.8% to 8.2%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among planner brands worldwide moved from 0.26% to 0.21%, and its estimated monthly branded searches moved from 1K to 1.3K.

How did search popularity change for planner brands worldwide in September 2026?

2 changes

  1. In September 2026, Erin Condren lost share of searches among planner brands worldwide, from 11.3% to 8.2%.

  2. Estimated monthly branded searches for Leuchtturm1917 worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Erin Condren’s and Leuchtturm1917’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Erin Condren

1 branded search term

  • erin condren

Leuchtturm1917

1 branded search term

  • leuchtturm1917 planner

How the Brand Demand Index is measured

Other head-to-heads among planner brands

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