How popular isErin Condren?
In September 2026, people searched for Erin Condren by name about 49,500 times worldwide, about the same as the previous year. These searches made up 8.2% of all global planner brand searches, placing Erin Condren third out of ten brands. When we asked both ChatGPT and Google AI Overviews about planner brands, Erin Condren appeared in three of the five answers and was the second most recommended of the ten.
Erin Condren is the third most searched of 10 competitors and the second most recommended in AI answers.
HobonichiShare of searches 60.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
The Happy PlannerShare of searches 18.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Erin CondrenShare of searches 8.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Panda PlannerShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Passion PlannerShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top planner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Erin Condren was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Erin Condren is the second most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Passion Planner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Erin Condren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hobonichi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Happy Planner2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Full Focus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Panda Planner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blue Sky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Day Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clever Fox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about planner brands
5 answers
Asked ChatGPT
“Which planner brand should I buy?”
Asked ChatGPT
“What are the best planner brands?”
Asked ChatGPT
“What's the best planner for staying organised at work?”
Searched Google, AI Overview
“planner”
Searched Google, AI Overview
“best planner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which planner brands compete with Erin Condren?
Share of searches by month for Hobonichi, The Happy Planner, Erin Condren, Panda Planner, Passion Planner. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobonichi | The Happy Planner | Erin Condren | Panda Planner | Passion Planner | Blue Sky | Full Focus | Day Designer | Clever Fox | Leuchtturm1917 |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 23.4% | 12.8% | 8.5% | 5.7% | 2.1% | 2.1% | 1.4% | 1.1% | 0.26% |
| Nov 2025 | 39.6% | 21.7% | 14.6% | 11.9% | 5.3% | 2% | 2% | 1.3% | 1.3% | 0.32% |
| Dec 2025 | 45.6% | 20.5% | 13.7% | 5% | 6.1% | 2.7% | 2.7% | 1.2% | 1.8% | 0.44% |
| Jan 2026 | 46% | 20.5% | 11.3% | 7.6% | 6.2% | 2.3% | 2.8% | 1.2% | 1.5% | 0.67% |
| Feb 2026 | 31.3% | 21% | 11.5% | 25.6% | 4.2% | 1.5% | 2.3% | 1% | 1.2% | 0.35% |
| Mar 2026 | 23.6% | 23.6% | 12.9% | 28.9% | 3.9% | 1.4% | 2.6% | 1.4% | 1.4% | 0.23% |
| Apr 2026 | 22% | 22% | 22% | 22% | 5.4% | 2% | 2% | 1.6% | 1.1% | 0.26% |
| May 2026 | 17.8% | 26.6% | 17.8% | 26.6% | 4.4% | 1.9% | 2.4% | 1.3% | 1.1% | 0.21% |
| Jun 2026 | 18.7% | 28% | 18.7% | 22.9% | 4.6% | 1.7% | 2.5% | 1.1% | 1.4% | 0.49% |
| Jul 2026 | 23.7% | 28.8% | 19.4% | 15.8% | 4.7% | 2.1% | 2.6% | 1.2% | 1.4% | 0.26% |
| Aug 2026 | 56.3% | 16.8% | 11.3% | 7.6% | 3.4% | 1.5% | 1.2% | 0.83% | 0.83% | 0.24% |
| Sep 2026 | 60.7% | 18.1% | 8.2% | 5.5% | 3.7% | 1.1% | 1.1% | 0.89% | 0.59% | 0.21% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.7% | 368K | 0% | +4.4 points | |
| 2, held 2nd | 18.1% | 110K | 0% | +1.3 points | |
| 3, held 3rd | 8.2% | 49.5K | -33.1% | -3.1 points | |
| 4, held 4th | 5.5% | 33.1K | -33.1% | -2.1 points | |
| 5, held 5th | 3.7% | 22.2K | 0% | +0.3 points | |
| 6, held 6th | 1.1% | 6.6K | -33.3% | -0.4 points | |
| 7, held 7th | 1.1% | 6.6K | -18.5% | -0.1 points | |
| 8, moved from 9th to 8th | 0.89% | 5.4K | 0% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.59% | 3.6K | -33.3% | -0.2 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.21% | 1.3K | -18.8% | 0 points |
60.7%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +4.4 points.
18.1%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.
8.2%
Held 3rd. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.1 points.
5.5%
Held 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -2.1 points.
3.7%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.Blue Sky
1.1%
Held 6th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.
1.1%
Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
0.89%
Moved from 9th to 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.59%
Moved from 8th to 9th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
0.21%
Held 10th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare popularity between Erin Condren and its closest rivals
Every comparison with Erin Condren
9 comparisons
How has branded search demand for Erin Condren changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Erin Condren worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Erin Condren’s share of searches among planner brands worldwide decreased from 12.8% to 8.2%.
- Across the 12 months ending September 2026, Erin Condren’s share of searches among planner brands worldwide peaked at 22% in April 2026 and was lowest at 8.2% in September 2026.
How did search popularity change for planner brands worldwide in September 2026?
6 changes
In September 2026, Hobonichi gained share of searches among planner brands worldwide, from 56.3% to 60.7%.
In September 2026, The Happy Planner gained share of searches among planner brands worldwide, from 16.8% to 18.1%.
In September 2026, Erin Condren lost share of searches among planner brands worldwide, from 11.3% to 8.2%.
In September 2026, Panda Planner lost share of searches among planner brands worldwide, from 7.6% to 5.5%.
In September 2026, Day Designer rose from 9th to 8th among planner brands worldwide.
In September 2026, Clever Fox fell from 8th to 9th among planner brands worldwide.
How are Erin Condren’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Erin Condren’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- erin condren
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