Planner brands:Which are most popular?
In September 2026, Hobonichi was the most searched planner brand worldwide, accounting for 60.7% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Passion Planner was mentioned most often, in four of the five answers. Passion Planner was recommended most often, coming first in two out of four responses that gave a list.
HobonichiShare of searches 60.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
The Happy PlannerShare of searches 18.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Erin CondrenShare of searches 8.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Panda PlannerShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Passion PlannerShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top planner brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Passion Planner was mentioned most often, in four of the five answers. Passion Planner was recommended most often, coming first in two out of four answers that gave a list. Erin Condren was second, and Hobonichi was third. Panda Planner, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Passion Planner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Erin Condren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hobonichi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Happy Planner2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Full Focus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Panda Planner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blue Sky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Day Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clever Fox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about planner brands
5 answers
Asked ChatGPT
“Which planner brand should I buy?”
Asked ChatGPT
“What are the best planner brands?”
Asked ChatGPT
“What's the best planner for staying organised at work?”
Searched Google, AI Overview
“planner”
Searched Google, AI Overview
“best planner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which planner brands do people search for most?
This chart shows how often people search Google for each planner brand by name. Each line represents a brand's share of searches for all ten planner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hobonichi, The Happy Planner, Erin Condren, Panda Planner, Passion Planner. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobonichi | The Happy Planner | Erin Condren | Panda Planner | Passion Planner | Blue Sky | Full Focus | Day Designer | Clever Fox | Leuchtturm1917 |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 23.4% | 12.8% | 8.5% | 5.7% | 2.1% | 2.1% | 1.4% | 1.1% | 0.26% |
| Nov 2025 | 39.6% | 21.7% | 14.6% | 11.9% | 5.3% | 2% | 2% | 1.3% | 1.3% | 0.32% |
| Dec 2025 | 45.6% | 20.5% | 13.7% | 5% | 6.1% | 2.7% | 2.7% | 1.2% | 1.8% | 0.44% |
| Jan 2026 | 46% | 20.5% | 11.3% | 7.6% | 6.2% | 2.3% | 2.8% | 1.2% | 1.5% | 0.67% |
| Feb 2026 | 31.3% | 21% | 11.5% | 25.6% | 4.2% | 1.5% | 2.3% | 1% | 1.2% | 0.35% |
| Mar 2026 | 23.6% | 23.6% | 12.9% | 28.9% | 3.9% | 1.4% | 2.6% | 1.4% | 1.4% | 0.23% |
| Apr 2026 | 22% | 22% | 22% | 22% | 5.4% | 2% | 2% | 1.6% | 1.1% | 0.26% |
| May 2026 | 17.8% | 26.6% | 17.8% | 26.6% | 4.4% | 1.9% | 2.4% | 1.3% | 1.1% | 0.21% |
| Jun 2026 | 18.7% | 28% | 18.7% | 22.9% | 4.6% | 1.7% | 2.5% | 1.1% | 1.4% | 0.49% |
| Jul 2026 | 23.7% | 28.8% | 19.4% | 15.8% | 4.7% | 2.1% | 2.6% | 1.2% | 1.4% | 0.26% |
| Aug 2026 | 56.3% | 16.8% | 11.3% | 7.6% | 3.4% | 1.5% | 1.2% | 0.83% | 0.83% | 0.24% |
| Sep 2026 | 60.7% | 18.1% | 8.2% | 5.5% | 3.7% | 1.1% | 1.1% | 0.89% | 0.59% | 0.21% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.7% | 368K | 0% | +4.4 points | |
| 2, held 2nd | 18.1% | 110K | 0% | +1.3 points | |
| 3, held 3rd | 8.2% | 49.5K | -33.1% | -3.1 points | |
| 4, held 4th | 5.5% | 33.1K | -33.1% | -2.1 points | |
| 5, held 5th | 3.7% | 22.2K | 0% | +0.3 points | |
| 6, held 6th | 1.1% | 6.6K | -33.3% | -0.4 points | |
| 7, held 7th | 1.1% | 6.6K | -18.5% | -0.1 points | |
| 8, moved from 9th to 8th | 0.89% | 5.4K | 0% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.59% | 3.6K | -33.3% | -0.2 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.21% | 1.3K | -18.8% | 0 points |
60.7%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +4.4 points.
18.1%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.
8.2%
Held 3rd. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.1 points.
5.5%
Held 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -2.1 points.
3.7%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.Blue Sky
1.1%
Held 6th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.
1.1%
Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
0.89%
Moved from 9th to 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.59%
Moved from 8th to 9th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
0.21%
Held 10th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
Which brand is most popular in search among planner brands worldwide?
10 brands
In September 2026, Hobonichi was the most searched among planner brands worldwide, with an estimated 368K branded searches, 60.7% of all searches for the ten we track. The Happy Planner is in 2nd place, 42.6 percentage points behind at 18.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Hobonichi | 42.6% → 60.7% | 60.7%Sep 2026 | 17.8%May 2026 | 1st |
| The Happy Planner | 23.4% → 18.1% | 28.8%Jul 2026 | 16.8%Aug 2026 | 2nd |
| Erin Condren | 12.8% → 8.2% | 22%Apr 2026 | 8.2%Sep 2026 | 3rd |
| Panda Planner | 8.5% → 5.5% | 28.9%Mar 2026 | 5%Dec 2025 | 4th |
| Passion Planner | 5.7% → 3.7% | 6.2%Jan 2026 | 3.4%Aug 2026 | 5th |
| Blue Sky | 2.1% → 1.1% | 2.7%Dec 2025 | 1.1%Sep 2026 | 6th |
| Full Focus | 2.1% → 1.1% | 2.8%Jan 2026 | 1.1%Sep 2026 | 7th |
| Day Designer | 1.4% → 0.89% | 1.6%Apr 2026 | 0.83%Aug 2026 | 8th |
| Clever Fox | 1.1% → 0.59% | 1.8%Dec 2025 | 0.59%Sep 2026 | 9th |
| Leuchtturm1917 | 0.26% → 0.21% | 0.67%Jan 2026 | 0.21%May 2026 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, Hobonichi’s share of searches among planner brands worldwide increased from 42.6% to 60.7%.
- Across the 12 months ending September 2026, The Happy Planner’s share of searches among planner brands worldwide decreased from 23.4% to 18.1%.
- Across the 12 months ending September 2026, Erin Condren’s share of searches among planner brands worldwide decreased from 12.8% to 8.2%.
- Across the 12 months ending September 2026, Panda Planner’s share of searches among planner brands worldwide decreased from 8.5% to 5.5%.
- Across the 12 months ending September 2026, Passion Planner’s share of searches among planner brands worldwide decreased from 5.7% to 3.7%.
- Across the 12 months ending September 2026, Blue Sky’s share of searches among planner brands worldwide decreased from 2.1% to 1.1%.
- Across the 12 months ending September 2026, Full Focus’ share of searches among planner brands worldwide decreased from 2.1% to 1.1%.
- Across the 12 months ending September 2026, Day Designer’s share of searches among planner brands worldwide decreased from 1.4% to 0.89%.
- Across the 12 months ending September 2026, Clever Fox’s share of searches among planner brands worldwide decreased from 1.1% to 0.59%.
- Across the 12 months ending September 2026, Hobonichi’s share of searches among planner brands worldwide peaked at 60.7% in September 2026 and was lowest at 17.8% in May 2026.
- Across the 12 months ending September 2026, The Happy Planner’s share of searches among planner brands worldwide peaked at 28.8% in July 2026 and was lowest at 16.8% in August 2026.
- Across the 12 months ending September 2026, Erin Condren’s share of searches among planner brands worldwide peaked at 22% in April 2026 and was lowest at 8.2% in September 2026.
- Across the 12 months ending September 2026, Panda Planner’s share of searches among planner brands worldwide peaked at 28.9% in March 2026 and was lowest at 5% in December 2025.
- Across the 12 months ending September 2026, Passion Planner’s share of searches among planner brands worldwide peaked at 6.2% in January 2026 and was lowest at 3.4% in August 2026.
- Across the 12 months ending September 2026, Blue Sky’s share of searches among planner brands worldwide peaked at 2.7% in December 2025 and was lowest at 1.1% in September 2026.
- Across the 12 months ending September 2026, Full Focus’ share of searches among planner brands worldwide peaked at 2.8% in January 2026 and was lowest at 1.1% in September 2026.
- Across the 12 months ending September 2026, Clever Fox’s share of searches among planner brands worldwide peaked at 1.8% in December 2025 and was lowest at 0.59% in September 2026.
- Across the 12 months ending September 2026, Leuchtturm1917 held steady: its share of searches among planner brands worldwide moved less than 0.5 percentage points.
How did search popularity change for planner brands worldwide in September 2026?
8 changes
In September 2026, Hobonichi gained share of searches among planner brands worldwide, from 56.3% to 60.7%.
In September 2026, The Happy Planner gained share of searches among planner brands worldwide, from 16.8% to 18.1%.
In September 2026, Erin Condren lost share of searches among planner brands worldwide, from 11.3% to 8.2%.
In September 2026, Panda Planner lost share of searches among planner brands worldwide, from 7.6% to 5.5%.
In September 2026, Day Designer rose from 9th to 8th among planner brands worldwide.
In September 2026, Clever Fox fell from 8th to 9th among planner brands worldwide.
Estimated monthly branded searches for Leuchtturm1917 worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for Blue Sky worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Compare popularity between leading brands
- Hobonichi vs The Happy Planner: compare popularity
- Hobonichi vs Erin Condren: compare popularity
- Hobonichi vs Panda Planner: compare popularity
- Hobonichi vs Passion Planner: compare popularity
- The Happy Planner vs Erin Condren: compare popularity
- The Happy Planner vs Panda Planner: compare popularity
- The Happy Planner vs Passion Planner: compare popularity
- Erin Condren vs Panda Planner: compare popularity
- Erin Condren vs Passion Planner: compare popularity
- Panda Planner vs Passion Planner: compare popularity
- Compare any of these brands
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