Panda Planner vs Passion Planner:Which is more popular?
In September 2026, Panda Planner had more branded searches than Passion Planner among planner brands worldwide. Panda Planner had about 33,100 branded searches, while Passion Planner had 22,200. Panda Planner made up 5.5% of all planner brand searches we track, and Passion Planner accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about planner brands, Passion Planner appeared in four of the five answers and Panda Planner in none.
Who do people search for more?
Panda Planner, about 49% more searches than Passion Planner
Who does AI mention more?
Passion Planner, mentioned in 4 of 5 answers, Panda Planner in 0
Who does AI recommend more?
Passion Planner, the only one of the two named
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Top planner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Passion Planner was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Panda Planner did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Passion Planner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Erin Condren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hobonichi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Happy Planner2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Full Focus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panda Planner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Blue Sky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Day Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clever Fox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about planner brands
5 answers
Asked ChatGPT
“Which planner brand should I buy?”
Asked ChatGPT
“What are the best planner brands?”
Asked ChatGPT
“What's the best planner for staying organised at work?”
Searched Google, AI Overview
“planner”
Searched Google, AI Overview
“best planner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Panda Planner or Passion Planner more popular in search?
This chart shows how often people search Google for Panda Planner and Passion Planner by name. Each line represents a brand's share of searches for all ten planner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Panda Planner, Passion Planner. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobonichi | The Happy Planner | Erin Condren | Panda Planner | Passion Planner | Blue Sky | Full Focus | Day Designer | Clever Fox | Leuchtturm1917 |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 23.4% | 12.8% | 8.5% | 5.7% | 2.1% | 2.1% | 1.4% | 1.1% | 0.26% |
| Nov 2025 | 39.6% | 21.7% | 14.6% | 11.9% | 5.3% | 2% | 2% | 1.3% | 1.3% | 0.32% |
| Dec 2025 | 45.6% | 20.5% | 13.7% | 5% | 6.1% | 2.7% | 2.7% | 1.2% | 1.8% | 0.44% |
| Jan 2026 | 46% | 20.5% | 11.3% | 7.6% | 6.2% | 2.3% | 2.8% | 1.2% | 1.5% | 0.67% |
| Feb 2026 | 31.3% | 21% | 11.5% | 25.6% | 4.2% | 1.5% | 2.3% | 1% | 1.2% | 0.35% |
| Mar 2026 | 23.6% | 23.6% | 12.9% | 28.9% | 3.9% | 1.4% | 2.6% | 1.4% | 1.4% | 0.23% |
| Apr 2026 | 22% | 22% | 22% | 22% | 5.4% | 2% | 2% | 1.6% | 1.1% | 0.26% |
| May 2026 | 17.8% | 26.6% | 17.8% | 26.6% | 4.4% | 1.9% | 2.4% | 1.3% | 1.1% | 0.21% |
| Jun 2026 | 18.7% | 28% | 18.7% | 22.9% | 4.6% | 1.7% | 2.5% | 1.1% | 1.4% | 0.49% |
| Jul 2026 | 23.7% | 28.8% | 19.4% | 15.8% | 4.7% | 2.1% | 2.6% | 1.2% | 1.4% | 0.26% |
| Aug 2026 | 56.3% | 16.8% | 11.3% | 7.6% | 3.4% | 1.5% | 1.2% | 0.83% | 0.83% | 0.24% |
| Sep 2026 | 60.7% | 18.1% | 8.2% | 5.5% | 3.7% | 1.1% | 1.1% | 0.89% | 0.59% | 0.21% |
How has the Panda Planner and Passion Planner comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Passion Planner took it in December 2025, Panda Planner took it in January 2026.
- Across the 12 months ending September 2026, Panda Planner’s share of searches among planner brands worldwide moved from 8.5% to 5.5%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Passion Planner’s share of searches among planner brands worldwide moved from 5.7% to 3.7%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for planner brands worldwide in September 2026?
1 change

In September 2026, Panda Planner lost share of searches among planner brands worldwide, from 7.6% to 5.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Panda Planner’s and Passion Planner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Panda Planner
1 branded search term
- panda planner
Passion Planner
1 branded search term
- passion planner
Other head-to-heads among planner brands

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