Brandwave

How popular isHobonichi?

In September 2026, people searched for Hobonichi by name about 368,000 times worldwide, a 123% increase from the previous year. These searches made up 60.7% of all global planner brand searches, placing Hobonichi first out of ten brands. When we asked both ChatGPT and Google AI Overviews about planner brands, Hobonichi appeared in two of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Hobonichi is the most searched of 10 competitors and the third most recommended in AI answers.

  1. HobonichiShare of searches 60.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. The Happy PlannerShare of searches 18.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. Erin CondrenShare of searches 8.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Panda PlannerShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Passion PlannerShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top planner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hobonichi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hobonichi is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Passion Planner1st
  2. Erin Condren2nd
  3. Hobonichi3rd
  4. Full Focus4th
  5. Leuchtturm19175th
  6. The Happy Planner6th
  7. Panda Planner–
  8. Blue Sky–
  9. Day Designer–
  10. Clever Fox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Passion Planner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Erin Condren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hobonichi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Happy Planner2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Full Focus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panda Planner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Sky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Day Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clever Fox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about planner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which planner brands compete with Hobonichi?

Hobonichi against planner brands worldwide, by month

Share of searches by month for Hobonichi, The Happy Planner, Erin Condren, Panda Planner, Passion Planner. The figures are in the table below the chart.

View monthly share of searches table
MonthHobonichiThe Happy PlannerErin CondrenPanda PlannerPassion PlannerBlue SkyFull FocusDay DesignerClever FoxLeuchtturm1917
Oct 202542.6%23.4%12.8%8.5%5.7%2.1%2.1%1.4%1.1%0.26%
Nov 202539.6%21.7%14.6%11.9%5.3%2%2%1.3%1.3%0.32%
Dec 202545.6%20.5%13.7%5%6.1%2.7%2.7%1.2%1.8%0.44%
Jan 202646%20.5%11.3%7.6%6.2%2.3%2.8%1.2%1.5%0.67%
Feb 202631.3%21%11.5%25.6%4.2%1.5%2.3%1%1.2%0.35%
Mar 202623.6%23.6%12.9%28.9%3.9%1.4%2.6%1.4%1.4%0.23%
Apr 202622%22%22%22%5.4%2%2%1.6%1.1%0.26%
May 202617.8%26.6%17.8%26.6%4.4%1.9%2.4%1.3%1.1%0.21%
Jun 202618.7%28%18.7%22.9%4.6%1.7%2.5%1.1%1.4%0.49%
Jul 202623.7%28.8%19.4%15.8%4.7%2.1%2.6%1.2%1.4%0.26%
Aug 202656.3%16.8%11.3%7.6%3.4%1.5%1.2%0.83%0.83%0.24%
Sep 202660.7%18.1%8.2%5.5%3.7%1.1%1.1%0.89%0.59%0.21%

  1. 1.Hobonichi

    60.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +4.4 points.

  2. 2.The Happy Planner

    18.1%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Erin Condren

    8.2%

    Held 3rd. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.1 points.

  4. 4.Panda Planner

    5.5%

    Held 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -2.1 points.

  5. 5.Passion Planner

    3.7%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Blue Sky

    1.1%

    Held 6th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  7. 7.Full Focus

    1.1%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  8. 8.Day Designer

    0.89%

    Moved from 9th to 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Clever Fox

    0.59%

    Moved from 8th to 9th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

  10. 10.Leuchtturm1917

    0.21%

    Held 10th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Hobonichi and its closest rivals

Every comparison with Hobonichi

17 comparisons

How has branded search demand for Hobonichi changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hobonichi worldwide rose from 165K to 368K.
  • Across the 12 months ending September 2026, Hobonichi’s share of searches among planner brands worldwide increased from 42.6% to 60.7%.
  • Across the 12 months ending September 2026, Hobonichi’s share of searches among planner brands worldwide peaked at 60.7% in September 2026 and was lowest at 17.8% in May 2026.

How did search popularity change for planner brands worldwide in September 2026?

6 changes

  1. In September 2026, Hobonichi gained share of searches among planner brands worldwide, from 56.3% to 60.7%.

  2. In September 2026, The Happy Planner gained share of searches among planner brands worldwide, from 16.8% to 18.1%.

  3. In September 2026, Erin Condren lost share of searches among planner brands worldwide, from 11.3% to 8.2%.

  4. In September 2026, Panda Planner lost share of searches among planner brands worldwide, from 7.6% to 5.5%.

  5. In September 2026, Day Designer rose from 9th to 8th among planner brands worldwide.

  6. In September 2026, Clever Fox fell from 8th to 9th among planner brands worldwide.

How are Hobonichi’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hobonichi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hobonichi

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How the Brand Demand Index is measured

Where does Hobonichi compete?

Hobonichi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Notebook brands1st of 1040.2%Show ranking
Planner brands1st of 1060.7%Shown above
Creator with pink hair and a pink jacket

Is Hobonichi your brand?

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