Erin Condren vs Passion Planner:Which is more popular?
In September 2026, Erin Condren had more branded searches than Passion Planner among planner brands worldwide. Erin Condren had about 49,500 branded searches, while Passion Planner had 22,200. Erin Condren made up 8.2% of all planner brand searches we track, and Passion Planner accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about planner brands, Passion Planner appeared in four of the five answers and Erin Condren in three. Passion Planner was mentioned before Erin Condren in two out of three answers that named either.
Who do people search for more?
Erin Condren, about 2 searches for every 1 for Passion Planner
Who does AI mention more?
Passion Planner, mentioned in 4 of 5 answers, Erin Condren in 3
Who does AI recommend more?
Passion Planner, named ahead of Erin Condren in 2 of 3 answers
Follow Erin Condren vs Passion Planner and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top planner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Passion Planner was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Erin Condren was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Passion Planner was listed before Erin Condren in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Passion Planner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Erin Condren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hobonichi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Happy Planner2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Full Focus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panda Planner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Blue Sky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Day Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clever Fox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about planner brands
5 answers
Asked ChatGPT
“Which planner brand should I buy?”
Asked ChatGPT
“What are the best planner brands?”
Asked ChatGPT
“What's the best planner for staying organised at work?”
Searched Google, AI Overview
“planner”
Searched Google, AI Overview
“best planner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Erin Condren or Passion Planner more popular in search?
This chart shows how often people search Google for Erin Condren and Passion Planner by name. Each line represents a brand's share of searches for all ten planner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Erin Condren, Passion Planner. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobonichi | The Happy Planner | Erin Condren | Panda Planner | Passion Planner | Blue Sky | Full Focus | Day Designer | Clever Fox | Leuchtturm1917 |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 23.4% | 12.8% | 8.5% | 5.7% | 2.1% | 2.1% | 1.4% | 1.1% | 0.26% |
| Nov 2025 | 39.6% | 21.7% | 14.6% | 11.9% | 5.3% | 2% | 2% | 1.3% | 1.3% | 0.32% |
| Dec 2025 | 45.6% | 20.5% | 13.7% | 5% | 6.1% | 2.7% | 2.7% | 1.2% | 1.8% | 0.44% |
| Jan 2026 | 46% | 20.5% | 11.3% | 7.6% | 6.2% | 2.3% | 2.8% | 1.2% | 1.5% | 0.67% |
| Feb 2026 | 31.3% | 21% | 11.5% | 25.6% | 4.2% | 1.5% | 2.3% | 1% | 1.2% | 0.35% |
| Mar 2026 | 23.6% | 23.6% | 12.9% | 28.9% | 3.9% | 1.4% | 2.6% | 1.4% | 1.4% | 0.23% |
| Apr 2026 | 22% | 22% | 22% | 22% | 5.4% | 2% | 2% | 1.6% | 1.1% | 0.26% |
| May 2026 | 17.8% | 26.6% | 17.8% | 26.6% | 4.4% | 1.9% | 2.4% | 1.3% | 1.1% | 0.21% |
| Jun 2026 | 18.7% | 28% | 18.7% | 22.9% | 4.6% | 1.7% | 2.5% | 1.1% | 1.4% | 0.49% |
| Jul 2026 | 23.7% | 28.8% | 19.4% | 15.8% | 4.7% | 2.1% | 2.6% | 1.2% | 1.4% | 0.26% |
| Aug 2026 | 56.3% | 16.8% | 11.3% | 7.6% | 3.4% | 1.5% | 1.2% | 0.83% | 0.83% | 0.24% |
| Sep 2026 | 60.7% | 18.1% | 8.2% | 5.5% | 3.7% | 1.1% | 1.1% | 0.89% | 0.59% | 0.21% |
How has the Erin Condren and Passion Planner comparison changed over the last 12 months?
3 findings
- Erin Condren was ahead of Passion Planner in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Erin Condren’s share of searches among planner brands worldwide moved from 12.8% to 8.2%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Passion Planner’s share of searches among planner brands worldwide moved from 5.7% to 3.7%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for planner brands worldwide in September 2026?
1 change
In September 2026, Erin Condren lost share of searches among planner brands worldwide, from 11.3% to 8.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Erin Condren’s and Passion Planner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Erin Condren
1 branded search term
- erin condren
Passion Planner
1 branded search term
- passion planner
Other head-to-heads among planner brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.