Brandwave

How popular isErin Condren in search?

In September 2026, people searched for Erin Condren by name about 49,500 times worldwide, about the same as the previous year. These searches made up 8.2% of all global planner brand searches, placing Erin Condren third out of ten brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Hobonichi60.7%
  2. The Happy Planner18.1%
  3. Erin Condren8.2%
  4. Panda Planner5.5%
  5. Passion Planner3.7%
  6. Blue Sky1.1%
  7. Full Focus1.1%
  8. Day Designer0.89%
  9. Clever Fox0.59%
  10. Leuchtturm19170.21%
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Which planner brands compete with Erin Condren?

Erin Condren against planner brands worldwide, by month

Share of searches by month for Hobonichi, The Happy Planner, Erin Condren, Panda Planner, Passion Planner. The figures are in the table below the chart.

View monthly share of searches table
MonthHobonichiThe Happy PlannerErin CondrenPanda PlannerPassion PlannerBlue SkyFull FocusDay DesignerClever FoxLeuchtturm1917
Oct 202542.6%23.4%12.8%8.5%5.7%2.1%2.1%1.4%1.1%0.26%
Nov 202539.6%21.7%14.6%11.9%5.3%2%2%1.3%1.3%0.32%
Dec 202545.6%20.5%13.7%5%6.1%2.7%2.7%1.2%1.8%0.44%
Jan 202646%20.5%11.3%7.6%6.2%2.3%2.8%1.2%1.5%0.67%
Feb 202631.3%21%11.5%25.6%4.2%1.5%2.3%1%1.2%0.35%
Mar 202623.6%23.6%12.9%28.9%3.9%1.4%2.6%1.4%1.4%0.23%
Apr 202622%22%22%22%5.4%2%2%1.6%1.1%0.26%
May 202617.8%26.6%17.8%26.6%4.4%1.9%2.4%1.3%1.1%0.21%
Jun 202618.7%28%18.7%22.9%4.6%1.7%2.5%1.1%1.4%0.49%
Jul 202623.7%28.8%19.4%15.8%4.7%2.1%2.6%1.2%1.4%0.26%
Aug 202656.3%16.8%11.3%7.6%3.4%1.5%1.2%0.83%0.83%0.24%
Sep 202660.7%18.1%8.2%5.5%3.7%1.1%1.1%0.89%0.59%0.21%

  1. 1.Hobonichi

    60.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +4.4 points.

  2. 2.The Happy Planner

    18.1%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Erin Condren

    8.2%

    Held 3rd. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.1 points.

  4. 4.Panda Planner

    5.5%

    Held 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -2.1 points.

  5. 5.Passion Planner

    3.7%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Blue Sky

    1.1%

    Held 6th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  7. 7.Full Focus

    1.1%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  8. 8.Day Designer

    0.89%

    Moved from 9th to 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Clever Fox

    0.59%

    Moved from 8th to 9th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

  10. 10.Leuchtturm1917

    0.21%

    Held 10th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Erin Condren and its closest rivals

Every comparison with Erin Condren

9 comparisons

How has branded search demand for Erin Condren changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Erin Condren worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Erin Condren’s share of searches among planner brands worldwide decreased from 12.8% to 8.2%.
  • Across the 12 months ending September 2026, Erin Condren’s share of searches among planner brands worldwide peaked at 22% in April 2026 and was lowest at 8.2% in September 2026.

How did search popularity change for planner brands worldwide in September 2026?

6 changes

  1. In September 2026, Hobonichi gained share of searches among planner brands worldwide, from 56.3% to 60.7%.

  2. In September 2026, The Happy Planner gained share of searches among planner brands worldwide, from 16.8% to 18.1%.

  3. In September 2026, Erin Condren lost share of searches among planner brands worldwide, from 11.3% to 8.2%.

  4. In September 2026, Panda Planner lost share of searches among planner brands worldwide, from 7.6% to 5.5%.

  5. In September 2026, Day Designer rose from 9th to 8th among planner brands worldwide.

  6. In September 2026, Clever Fox fell from 8th to 9th among planner brands worldwide.

How are Erin Condren’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Erin Condren’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • erin condren

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