Brandwave

Erin Condren vs Full Focus:Which is more popular?

In September 2026, Erin Condren had more branded searches than Full Focus among planner brands worldwide. Erin Condren had about 49,500 branded searches, while Full Focus had 6,600. Erin Condren made up 8.2% of all planner brand searches we track, and Full Focus accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about planner brands, Erin Condren appeared in three of the five answers and Full Focus in two. Erin Condren was mentioned before Full Focus in three out of four answers.

Among planner brands worldwide in September 2026

Who do people search for more?

Erin Condren, about 8 searches for every 1 for Full Focus

Erin Condren 49.5K searchesFull Focus 6.6K searches

Who does AI mention more?

Erin Condren, mentioned in 3 of 5 answers, Full Focus in 2

Erin Condren in 3 of 5Full Focus in 2 of 5

Who does AI recommend more?

Erin Condren, named ahead of Full Focus in 3 of 4 answers

Erin Condren first in 3Full Focus first in 1

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Top planner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Erin Condren was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Full Focus was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Erin Condren was listed before Full Focus in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Passion Planner1st
  2. Erin Condren2nd
  3. Hobonichi3rd
  4. Full Focus4th
  5. Leuchtturm19175th
  6. The Happy Planner6th
  7. Panda Planner–
  8. Blue Sky–
  9. Day Designer–
  10. Clever Fox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Passion Planner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Erin Condren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hobonichi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Happy Planner2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Full Focus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panda Planner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Sky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Day Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clever Fox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about planner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Erin Condren or Full Focus more popular in search?

This chart shows how often people search Google for Erin Condren and Full Focus by name. Each line represents a brand's share of searches for all ten planner brands we track, month by month, from English-language searches worldwide.

Erin Condren and Full Focus among planner brands worldwide, by month

Share of searches by month for Erin Condren, Full Focus. The figures are in the table below the chart.

View monthly share of searches table
MonthHobonichiThe Happy PlannerErin CondrenPanda PlannerPassion PlannerBlue SkyFull FocusDay DesignerClever FoxLeuchtturm1917
Oct 202542.6%23.4%12.8%8.5%5.7%2.1%2.1%1.4%1.1%0.26%
Nov 202539.6%21.7%14.6%11.9%5.3%2%2%1.3%1.3%0.32%
Dec 202545.6%20.5%13.7%5%6.1%2.7%2.7%1.2%1.8%0.44%
Jan 202646%20.5%11.3%7.6%6.2%2.3%2.8%1.2%1.5%0.67%
Feb 202631.3%21%11.5%25.6%4.2%1.5%2.3%1%1.2%0.35%
Mar 202623.6%23.6%12.9%28.9%3.9%1.4%2.6%1.4%1.4%0.23%
Apr 202622%22%22%22%5.4%2%2%1.6%1.1%0.26%
May 202617.8%26.6%17.8%26.6%4.4%1.9%2.4%1.3%1.1%0.21%
Jun 202618.7%28%18.7%22.9%4.6%1.7%2.5%1.1%1.4%0.49%
Jul 202623.7%28.8%19.4%15.8%4.7%2.1%2.6%1.2%1.4%0.26%
Aug 202656.3%16.8%11.3%7.6%3.4%1.5%1.2%0.83%0.83%0.24%
Sep 202660.7%18.1%8.2%5.5%3.7%1.1%1.1%0.89%0.59%0.21%

How has the Erin Condren and Full Focus comparison changed over the last 12 months?

3 findings
  • Erin Condren was ahead of Full Focus in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Erin Condren’s share of searches among planner brands worldwide moved from 12.8% to 8.2%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Full Focus’ share of searches among planner brands worldwide moved from 2.1% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for planner brands worldwide in September 2026?

2 changes

  1. In September 2026, Erin Condren lost share of searches among planner brands worldwide, from 11.3% to 8.2%.

  2. Estimated monthly branded searches for Full Focus worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Erin Condren’s and Full Focus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Erin Condren

1 branded search term

  • erin condren

Full Focus

1 branded search term

  • full focus planner

How the Brand Demand Index is measured

Other head-to-heads among planner brands

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