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Pen and stationery brands:Which are searched most?

In September 2026, BIC was the most searched among pen and stationery brands worldwide, with an estimated 503K branded searches and 50.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BIC50.5%
  2. Moleskine20.2%
  3. Sharpie16.6%
  4. Staedtler7.4%
  5. Pilot3.8%
  6. uni-ball1.5%

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Share of SearchLeaderboard

Compare the pen, marker and stationery brands people write. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pen and stationery brands worldwide, by month

Share of Search by month for BIC, Moleskine, Sharpie, Staedtler, Pilot. The figures are in the table below the chart.

View monthly share of search table
MonthBICMoleskineSharpieStaedtlerPilotuni-ball
Oct 202548.7%20.5%16.8%9.2%3.2%1.5%
Nov 202547.3%24.3%16.3%7.3%3.3%1.5%
Dec 202544.3%27.6%15.2%6.8%4.7%1.4%
Jan 202647%23.5%15.8%8.7%3.7%1.4%
Feb 202648.9%19.6%16.1%8.8%4.5%2.2%
Mar 202649.4%17.1%20.8%7.6%3.2%1.9%
Apr 202651.6%17.8%17.8%6.5%4.6%1.6%
May 202647.9%19.2%19.2%7%4.9%1.7%
Jun 202650.1%20.6%16.8%7.5%3.4%1.5%
Jul 202649.6%20.4%16.7%7.5%4.1%1.8%
Aug 202650.1%20%16.4%7.4%4.6%1.5%
Sep 202650.5%20.2%16.6%7.4%3.8%1.5%

This month’s ranking, September 2026

  1. 1.BIC

    50.5%

    Held 1st. 503K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Moleskine

    20.2%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Sharpie

    16.6%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Staedtler

    7.4%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Pilot

    3.8%

    Held 5th. 38K estimated branded searches, -17.7% vs prior month. Share -0.8 points.

  6. 6.uni-ball

    1.5%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among pen and stationery brands worldwide?

In September 2026, BIC was the most searched among pen and stationery brands worldwide, with an estimated 503K branded searches and 50.5% estimated Share of Search within this set. Moleskine is in 2nd place, 30.3 percentage points behind at 20.2% Share of Search.

Global pen and stationery brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BIC48.7% → 50.5%51.6%Apr 202644.3%Dec 20251st
Moleskine20.5% → 20.2%27.6%Dec 202517.1%Mar 20262nd
Sharpie16.8% → 16.6%20.8%Mar 202615.2%Dec 20253rd
Staedtler9.2% → 7.4%9.2%Oct 20256.5%Apr 20264th
Pilot3.2% → 3.8%4.9%May 20263.2%Oct 20255th
uni-ball1.5%2.2%Feb 20261.4%Dec 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen and stationery brands worldwide increased from 48.7% to 50.5%.
  • Across the 12 months ending September 2026, Staedtler’s estimated Share of Search among pen and stationery brands worldwide decreased from 9.2% to 7.4%.
  • Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen and stationery brands worldwide increased from 3.2% to 3.8%.
  • Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen and stationery brands worldwide peaked at 51.6% in April 2026 and was lowest at 44.3% in December 2025.
  • Across the 12 months ending September 2026, Moleskine’s estimated Share of Search among pen and stationery brands worldwide peaked at 27.6% in December 2025 and was lowest at 17.1% in March 2026.
  • Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among pen and stationery brands worldwide peaked at 20.8% in March 2026 and was lowest at 15.2% in December 2025.
  • Across the 12 months ending September 2026, Staedtler’s estimated Share of Search among pen and stationery brands worldwide peaked at 9.2% in October 2025 and was lowest at 6.5% in April 2026.
  • Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen and stationery brands worldwide peaked at 4.9% in May 2026 and was lowest at 3.2% in October 2025.
  • Across the 12 months ending September 2026, Moleskine, Sharpie and uni-ball held steady: their estimated Share of Search among pen and stationery brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for pen and stationery brands worldwide in September 2026?

  1. In September 2026, Pilot lost estimated Share of Search among pen and stationery brands worldwide, from 4.6% to 3.8%.

  2. Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

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