How popular isSharpie in search?
In September 2026, there were an estimated 165K branded searches for Sharpie worldwide which held steady over the last 12 months. Sharpie holds 16.6% estimated Share of Search among pen and stationery brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pen and stationery brands compete with Sharpie?
Share of Search by month for BIC, Moleskine, Sharpie, Staedtler, Pilot. The figures are in the table below the chart.
View monthly share of search table
| Month | BIC | Moleskine | Sharpie | Staedtler | Pilot | uni-ball |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 20.5% | 16.8% | 9.2% | 3.2% | 1.5% |
| Nov 2025 | 47.3% | 24.3% | 16.3% | 7.3% | 3.3% | 1.5% |
| Dec 2025 | 44.3% | 27.6% | 15.2% | 6.8% | 4.7% | 1.4% |
| Jan 2026 | 47% | 23.5% | 15.8% | 8.7% | 3.7% | 1.4% |
| Feb 2026 | 48.9% | 19.6% | 16.1% | 8.8% | 4.5% | 2.2% |
| Mar 2026 | 49.4% | 17.1% | 20.8% | 7.6% | 3.2% | 1.9% |
| Apr 2026 | 51.6% | 17.8% | 17.8% | 6.5% | 4.6% | 1.6% |
| May 2026 | 47.9% | 19.2% | 19.2% | 7% | 4.9% | 1.7% |
| Jun 2026 | 50.1% | 20.6% | 16.8% | 7.5% | 3.4% | 1.5% |
| Jul 2026 | 49.6% | 20.4% | 16.7% | 7.5% | 4.1% | 1.8% |
| Aug 2026 | 50.1% | 20% | 16.4% | 7.4% | 4.6% | 1.5% |
| Sep 2026 | 50.5% | 20.2% | 16.6% | 7.4% | 3.8% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.5% | 503K | 0% | +0.4 points | |
| 2, held 2nd | 20.2% | 201K | 0% | +0.2 points | |
| 3, held 3rd | 16.6% | 165K | 0% | +0.1 points | |
| 4, held 4th | 7.4% | 74K | 0% | +0.1 points | |
| 5, held 5th | 3.8% | 38K | -17.7% | -0.8 points | |
| 6, held 6th | 1.5% | 14.8K | 0% | 0 points |
1.BIC
50.5%
Held 1st. 503K estimated branded searches, 0% vs prior month. Share +0.4 points.
20.2%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Sharpie
16.6%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.4%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Pilot3.8%
Held 5th. 38K estimated branded searches, -17.7% vs prior month. Share -0.8 points.
6.
uni-ball1.5%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Sharpie and its closest rivals
How has branded search demand for Sharpie changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sharpie worldwide held steady at 165K.
- Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among pen and stationery brands worldwide peaked at 20.8% in March 2026 and was lowest at 15.2% in December 2025.
How did search popularity change for pen and stationery brands worldwide in September 2026?
2 changes
In September 2026, Pilot lost estimated Share of Search among pen and stationery brands worldwide, from 4.6% to 3.8%.
Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Where does Sharpie compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pen and stationery brands | 3rd of 6 | 16.6% | Shown above |
| Stationery | 3rd of 5 | 16.8% | Show ranking |
| Highlighter brands | 1st of 3 | 42.6% | Show ranking |
| Marker brands | 1st of 3 | 53.6% | Show ranking |
How is Sharpie measured?
Brandwave collects information about searches that people make online using Sharpie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sharpie
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Is Sharpie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.