Brandwave

How popular isBIC in search?

In September 2026, there were an estimated 503K branded searches for BIC worldwide which is up 5.1% over the last 12 months. BIC holds 52.5% estimated Share of Search among pen and stationery brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BIC52.5%
  2. Moleskine21%
  3. Sharpie17.2%
  4. Staedtler7.7%
  5. uni-ball1.5%
  6. Pilot—
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Which pen and stationery brands compete with BIC?

BIC against pen and stationery brands worldwide, by month

Share of Search by month for BIC, Moleskine, Sharpie, Staedtler. The figures are in the table below the chart.

View monthly share of search table
MonthBICMoleskineSharpieStaedtleruni-ballPilot
Oct 202550.4%21.2%17.4%9.5%1.6%—
Nov 202548.9%25.2%16.9%7.6%1.5%—
Dec 202546.5%29%15.9%7.1%1.4%—
Jan 202648.8%24.4%16.4%9%1.5%—
Feb 202651.2%20.5%16.8%9.2%2.3%—
Mar 202651.1%17.6%21.5%7.9%1.9%—
Apr 202654.1%18.7%18.7%6.8%1.7%—
May 202650.3%20.2%20.2%7.4%1.8%—
Jun 202651.9%21.3%17.4%7.8%1.6%—
Jul 202651.7%21.2%17.4%7.8%1.9%—
Aug 202652.5%21%17.2%7.7%1.5%—
Sep 202652.5%21%17.2%7.7%1.5%—

  1. 1.BIC

    52.5%

    Held 1st. 503K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Moleskine

    21%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Sharpie

    17.2%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Staedtler

    7.7%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.uni-ball

    1.5%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Pilot

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between BIC and its closest rivals

Every comparison with BIC

How has branded search demand for BIC changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for BIC worldwide rose from 478K to 503K.
  • Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen and stationery brands worldwide increased from 50.4% to 52.5%.
  • Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen and stationery brands worldwide peaked at 54.1% in April 2026 and was lowest at 46.5% in December 2025.

How did search popularity change for pen and stationery brands worldwide in September 2026?

  1. Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

Where does BIC compete?

BIC is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Razor blade brands2nd of 534.2%Show ranking
Stationery1st of 644.9%Show ranking
Pen and stationery brands1st of 652.5%Shown above
Pen brands1st of 554.6%Show ranking

How is BIC measured?

Brandwave collects information about searches that people make online using BIC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • bic
  • bic lighter
  • bic pen

Do you work for BIC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is BIC your brand?

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