How popular isPilot in search?
In September 2026, there were an estimated 38K branded searches for Pilot worldwide which is up 20.3% over the last 12 months. Pilot holds 3.8% estimated Share of Search among pen and stationery brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pen and stationery brands compete with Pilot?
Share of Search by month for BIC, Moleskine, Sharpie, Staedtler, Pilot. The figures are in the table below the chart.
View monthly share of search table
| Month | BIC | Moleskine | Sharpie | Staedtler | Pilot | uni-ball |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 20.5% | 16.8% | 9.2% | 3.2% | 1.5% |
| Nov 2025 | 47.3% | 24.3% | 16.3% | 7.3% | 3.3% | 1.5% |
| Dec 2025 | 44.3% | 27.6% | 15.2% | 6.8% | 4.7% | 1.4% |
| Jan 2026 | 47% | 23.5% | 15.8% | 8.7% | 3.7% | 1.4% |
| Feb 2026 | 48.9% | 19.6% | 16.1% | 8.8% | 4.5% | 2.2% |
| Mar 2026 | 49.4% | 17.1% | 20.8% | 7.6% | 3.2% | 1.9% |
| Apr 2026 | 51.6% | 17.8% | 17.8% | 6.5% | 4.6% | 1.6% |
| May 2026 | 47.9% | 19.2% | 19.2% | 7% | 4.9% | 1.7% |
| Jun 2026 | 50.1% | 20.6% | 16.8% | 7.5% | 3.4% | 1.5% |
| Jul 2026 | 49.6% | 20.4% | 16.7% | 7.5% | 4.1% | 1.8% |
| Aug 2026 | 50.1% | 20% | 16.4% | 7.4% | 4.6% | 1.5% |
| Sep 2026 | 50.5% | 20.2% | 16.6% | 7.4% | 3.8% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.5% | 503K | 0% | +0.4 points | |
| 2, held 2nd | 20.2% | 201K | 0% | +0.2 points | |
| 3, held 3rd | 16.6% | 165K | 0% | +0.1 points | |
| 4, held 4th | 7.4% | 74K | 0% | +0.1 points | |
| 5, held 5th | 3.8% | 38K | -17.7% | -0.8 points | |
| 6, held 6th | 1.5% | 14.8K | 0% | 0 points |
1.BIC
50.5%
Held 1st. 503K estimated branded searches, 0% vs prior month. Share +0.4 points.
20.2%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Sharpie
16.6%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.4%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Pilot3.8%
Held 5th. 38K estimated branded searches, -17.7% vs prior month. Share -0.8 points.
6.
uni-ball1.5%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Pilot and its closest rivals
How has branded search demand for Pilot changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pilot worldwide rose from 31.6K to 38K.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen and stationery brands worldwide increased from 3.2% to 3.8%.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen and stationery brands worldwide peaked at 4.9% in May 2026 and was lowest at 3.2% in October 2025.
How did search popularity change for pen and stationery brands worldwide in September 2026?
2 changes
In September 2026, Pilot lost estimated Share of Search among pen and stationery brands worldwide, from 4.6% to 3.8%.
Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Where does Pilot compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pen brands | 5th of 5 | 3.7% | Show ranking |
| Pen and stationery brands | 5th of 6 | 3.8% | Shown above |
| Ballpoint pen brands | 5th of 6 | 4.6% | Show ranking |
| Fountain pen brands | 3rd of 3 | 9.8% | Show ranking |
How is Pilot measured?
Brandwave collects information about searches that people make online using Pilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- pilot ballpoint pen
- pilot fountain pen
- pilot stationery
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Is Pilot your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.