Brandwave

How popular isPilot in search?

In September 2026, there were an estimated 38K branded searches for Pilot worldwide which is up 20.3% over the last 12 months. Pilot holds 4.6% estimated Share of Search among ballpoint pen brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Faber-Castell44.4%
  2. Parker36.3%
  3. Cross6%
  4. Lamy6%
  5. Pilot4.6%
  6. Muji2.7%
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Which ballpoint pen brands compete with Pilot?

Pilot against ballpoint pen brands worldwide, by month

Share of Search by month for Faber-Castell, Parker, Cross, Lamy, Pilot, Muji. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellParkerCrossLamyPilotMuji
Oct 202551.3%28%6.9%6.9%4.4%2.5%
Nov 202550.1%27.4%8.2%6.7%4.5%3%
Dec 202544.7%29.9%9%7.4%6.3%2.7%
Jan 202655.5%24.8%6.1%6.1%4.7%2.7%
Feb 202650.8%27.8%6.8%6.8%5.2%2.5%
Mar 202645.6%30.5%7.5%7.5%4.7%4.1%
Apr 202648.5%26.6%8%6.5%6.8%3.6%
May 202648.5%26.6%8%6.5%6.8%3.6%
Jun 202642.3%34.5%8.5%7%4.7%3.1%
Jul 202642.3%34.5%7%8.5%4.6%3.1%
Aug 202651.5%28.1%5.7%6.9%5.3%2.5%
Sep 202644.4%36.3%6%6%4.6%2.7%

  1. 1.Faber-Castell

    44.4%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -7 points.

  2. 2.Parker

    36.3%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +8.2 points.

  3. 3.Cross

    6%

    Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Lamy

    6%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Pilot

    4.6%

    Held 5th. 38K estimated branded searches, -17.7% vs prior month. Share -0.7 points.

  6. 6.Muji

    2.7%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Pilot and its closest rivals

Every comparison with Pilot

How has branded search demand for Pilot changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pilot worldwide rose from 31.6K to 38K.
  • Across the 12 months ending September 2026, Pilot’s estimated Share of Search among ballpoint pen brands worldwide peaked at 6.8% in April 2026 and was lowest at 4.4% in October 2025.

How did search popularity change for ballpoint pen brands worldwide in September 2026?

  1. In September 2026, Parker gained estimated Share of Search among ballpoint pen brands worldwide, from 28.1% to 36.3%.

  2. In September 2026, Faber-Castell lost estimated Share of Search among ballpoint pen brands worldwide, from 51.5% to 44.4%.

  3. In September 2026, Lamy lost estimated Share of Search among ballpoint pen brands worldwide, from 6.9% to 6%.

  4. In September 2026, Pilot lost estimated Share of Search among ballpoint pen brands worldwide, from 5.3% to 4.6%.

  5. In September 2026, Cross rose from 4th to 3rd among ballpoint pen brands worldwide.

  6. Estimated monthly branded searches for Muji worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

Where does Pilot compete?

Pilot is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pen and stationery brands5th of 63.8%Show ranking
Pen brands4th of 53.9%Show ranking
Ballpoint pen brands5th of 64.6%Shown above
Fountain pen brands3rd of 39.8%Show ranking

How is Pilot measured?

Brandwave collects information about searches that people make online using Pilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • pilot ballpoint pen
  • pilot fountain pen
  • pilot stationery

Do you work for Pilot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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