Brandwave

How popular isLamy in search?

In September 2026, there were an estimated 49.5K branded searches for Lamy worldwide which held steady over the last 12 months. Lamy holds 1.9% estimated Share of Search among ballpoint Pen brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hugo Boss38.8%
  2. Pilot38.8%
  3. Faber-Castell14.3%
  4. Blue3.4%
  5. Cross1.9%
  6. Lamy1.9%
  7. Muji0.86%
  8. PARKER<0.01%
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Which ballpoint Pen brands compete with Lamy?

Lamy against ballpoint Pen brands worldwide, by month

Share of Search by month for Hugo Boss, Pilot, Faber-Castell, Blue, Lamy. The figures are in the table below the chart.

View monthly share of search table
MonthHugo BossPilotFaber-CastellBlueCrossLamyMujiPARKER
Oct 202545.3%36.8%11.1%3.3%1.5%1.5%0.55%<0.01%
Nov 202552.9%28.9%10.6%3.7%1.7%1.4%0.64%<0.01%
Dec 202552.5%28.7%10.6%3.8%2.1%1.7%0.64%<0.01%
Jan 202643.8%35.6%13.1%3.9%1.4%1.4%0.65%<0.01%
Feb 202638.6%38.6%14.2%4.2%1.9%1.9%0.7%<0.01%
Mar 202644.3%36.3%10.9%3.9%1.8%1.8%0.98%0.01%
Apr 202639.9%39.9%12%3.7%2%1.6%0.89%0.01%
May 202647.9%32.3%11.8%3.5%1.9%1.6%0.87%<0.01%
Jun 202649.1%33.1%9.9%3.6%2%1.6%0.73%<0.01%
Jul 202639.4%39.4%11.9%4.1%1.9%2.4%0.87%<0.01%
Aug 202637.2%37.2%16.7%4%1.8%2.2%0.82%<0.01%
Sep 202638.8%38.8%14.3%3.4%1.9%1.9%0.86%<0.01%

  1. 1.Hugo Boss

    38.8%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Pilot

    38.8%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Faber-Castell

    14.3%

    Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  4. 4.Blue

    3.4%

    Held 4th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.Cross

    1.9%

    Moved from 6th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Lamy

    1.9%

    Moved from 5th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Muji

    0.86%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.PARKER

    <0.01%

    Held 8th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Lamy and its closest rivals

Every comparison with Lamy

How has branded search demand for Lamy changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lamy worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Lamy’s estimated Share of Search among ballpoint Pen brands worldwide held steady, from 1.5% to 1.9%.

How did search popularity change for ballpoint Pen brands worldwide in September 2026?

  1. In September 2026, Hugo Boss gained estimated Share of Search among ballpoint Pen brands worldwide, from 37.2% to 38.8%.

  2. In September 2026, Pilot gained estimated Share of Search among ballpoint Pen brands worldwide, from 37.2% to 38.8%.

  3. In September 2026, Faber-Castell lost estimated Share of Search among ballpoint Pen brands worldwide, from 16.7% to 14.3%.

  4. In September 2026, Blue lost estimated Share of Search among ballpoint Pen brands worldwide, from 4% to 3.4%.

  5. In September 2026, Cross rose from 6th to 5th among ballpoint Pen brands worldwide.

  6. In September 2026, Lamy fell from 5th to 6th among ballpoint Pen brands worldwide.

Where does Lamy compete?

Lamy is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ballpoint Pen brands6th of 81.9%Shown above
Pen brands5th of 62.4%Show ranking
Fountain pen brands2nd of 34.7%Show ranking
Pens3rd of 619.9%Show ranking

How is Lamy measured?

Brandwave collects information about searches that people make online using Lamy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lamy pen

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How the Brand Demand Index is measured

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