How popular isCross in search?
In September 2026, there were an estimated 49.5K branded searches for Cross worldwide which held steady over the last 12 months. Cross holds 1.9% estimated Share of Search among ballpoint Pen brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ballpoint Pen brands compete with Cross?
Share of Search by month for Hugo Boss, Pilot, Faber-Castell, Blue, Cross. The figures are in the table below the chart.
View monthly share of search table
| Month | Hugo Boss | Pilot | Faber-Castell | Blue | Cross | Lamy | Muji | PARKER |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 36.8% | 11.1% | 3.3% | 1.5% | 1.5% | 0.55% | <0.01% |
| Nov 2025 | 52.9% | 28.9% | 10.6% | 3.7% | 1.7% | 1.4% | 0.64% | <0.01% |
| Dec 2025 | 52.5% | 28.7% | 10.6% | 3.8% | 2.1% | 1.7% | 0.64% | <0.01% |
| Jan 2026 | 43.8% | 35.6% | 13.1% | 3.9% | 1.4% | 1.4% | 0.65% | <0.01% |
| Feb 2026 | 38.6% | 38.6% | 14.2% | 4.2% | 1.9% | 1.9% | 0.7% | <0.01% |
| Mar 2026 | 44.3% | 36.3% | 10.9% | 3.9% | 1.8% | 1.8% | 0.98% | 0.01% |
| Apr 2026 | 39.9% | 39.9% | 12% | 3.7% | 2% | 1.6% | 0.89% | 0.01% |
| May 2026 | 47.9% | 32.3% | 11.8% | 3.5% | 1.9% | 1.6% | 0.87% | <0.01% |
| Jun 2026 | 49.1% | 33.1% | 9.9% | 3.6% | 2% | 1.6% | 0.73% | <0.01% |
| Jul 2026 | 39.4% | 39.4% | 11.9% | 4.1% | 1.9% | 2.4% | 0.87% | <0.01% |
| Aug 2026 | 37.2% | 37.2% | 16.7% | 4% | 1.8% | 2.2% | 0.82% | <0.01% |
| Sep 2026 | 38.8% | 38.8% | 14.3% | 3.4% | 1.9% | 1.9% | 0.86% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.8% | 1M | 0% | +1.6 points | |
| 2, held 2nd | 38.8% | 1M | 0% | +1.6 points | |
| 3, held 3rd | 14.3% | 368K | -18.2% | -2.4 points | |
| 4, held 4th | 3.4% | 88.8K | -18.2% | -0.6 points | |
| 5, moved from 6th to 5th | 1.9% | 49.5K | 0% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.9% | 49.5K | -18.2% | -0.3 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.86% | 22.2K | 0% | 0 points | |
| 8, held 8th | <0.01% | 210 | 0% | 0 points |
38.8%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.6 points.
2.
Pilot38.8%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.6 points.
14.3%
Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
4.
Blue3.4%
Held 4th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
5.
Cross1.9%
Moved from 6th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Lamy1.9%
Moved from 5th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
7.Muji
0.86%
Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
8.
PARKER<0.01%
Held 8th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Cross and its closest rivals
Every comparison with Cross
35 comparisons
- Austin vs Cross
- Blue vs Cross
- BMW vs Cross
- Bulldog vs Cross
- Cartier vs Cross
- Chanel vs Cross
- Coach vs Cross
- Crane vs Cross
- Cross vs Decathlon
- Cross vs Dior
- Cross vs Evergreen
- Cross vs Everlast
- Cross vs Faber-Castell
- Cross vs Hugo Boss
- Cross vs Jumbo
- Cross vs Lamy
- Cross vs MINI
- Cross vs Mission
- Cross vs Orange
- Cross vs Pilot
- Cross vs Pilot
- Clover vs Cross
- Cross vs Muji
- Cross vs Gaiam
- Cross vs uni-ball
- Circle vs Cross
- Butterfly vs Cross
- Cross vs Impact
- Cross vs North
- Cross vs Life
- Cross vs Diamond
- Cross vs Emerge
- Cross vs Zebra
- Cross vs PARKER
- Cross vs Summit
How has branded search demand for Cross changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cross worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Cross’ estimated Share of Search among ballpoint Pen brands worldwide held steady, from 1.5% to 1.9%.
How did search popularity change for ballpoint Pen brands worldwide in September 2026?
6 changes
In September 2026, Hugo Boss gained estimated Share of Search among ballpoint Pen brands worldwide, from 37.2% to 38.8%.
In September 2026, Pilot gained estimated Share of Search among ballpoint Pen brands worldwide, from 37.2% to 38.8%.
In September 2026, Faber-Castell lost estimated Share of Search among ballpoint Pen brands worldwide, from 16.7% to 14.3%.
In September 2026, Blue lost estimated Share of Search among ballpoint Pen brands worldwide, from 4% to 3.4%.
In September 2026, Cross rose from 6th to 5th among ballpoint Pen brands worldwide.
In September 2026, Lamy fell from 5th to 6th among ballpoint Pen brands worldwide.
Where does Cross compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Suspension Trainers | 4th of 6 | 0.19% | Show ranking |
| Paper Clips brands | 6th of 8 | 0.26% | Show ranking |
| Charm Bracelet brands | 5th of 8 | 0.37% | Show ranking |
| Lug Wrench brands | 2nd of 3 | 0.54% | Show ranking |
| Ballpoint Pen brands | 5th of 8 | 1.9% | Shown above |
| Christian Academy brands | 4th of 7 | 2.7% | Show ranking |
| Pens | 2nd of 6 | 19.9% | Show ranking |
How is Cross measured?
Brandwave collects information about searches that people make online using Cross’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cross pens
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Is Cross your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.