Brandwave

Pens:Which brands are most popular in search?

In August 2026, Pilot was the most searched among pens worldwide, with an estimated 270K branded searches and 68.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pilot68.3%
  2. Lamy15.3%
  3. Cross12.5%
  4. uni-ball3.7%
  5. Zebra0.15%
  6. PARKER0.05%

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Share of SearchLeaderboard

Compare the pens people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pens worldwide, by month

Share of Search by month for Pilot, Lamy, Cross, uni-ball. The figures are in the table below the chart.

View monthly share of search table
MonthPilotLamyCrossuni-ballZebraPARKER
Oct 202565.8%14.8%14.8%4.4%0.1%0.05%
Nov 202563.7%14.3%17.5%4.3%0.09%0.03%
Dec 202559.5%16.4%20%4%0.09%0.02%
Jan 202665.8%14.8%14.8%4.4%0.12%0.04%
Feb 202665.2%14.7%14.7%5.4%0.09%0.03%
Mar 202665.1%14.7%14.7%5.4%0.09%0.09%
Apr 202667.6%12.4%15.2%4.5%0.08%0.08%
May 202667.6%12.5%15.2%4.5%0.1%0.05%
Jun 202668.2%12.6%15.3%3.8%0.08%0.07%
Jul 202668.3%15.3%12.5%3.7%0.08%0.04%
Aug 202668.3%15.3%12.5%3.7%0.15%0.05%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Pilot

    68.3%

    Held 1st. 270K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Lamy

    15.3%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Cross

    12.5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.uni-ball

    3.7%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Zebra

    0.15%

    Held 5th. 590 estimated branded searches, +84.4% vs prior month. Share +0.1 points.

  6. 6.PARKER

    0.05%

    Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among pens worldwide?

In August 2026, Pilot was the most searched among pens worldwide, with an estimated 270K branded searches and 68.3% estimated Share of Search within this set. Lamy is in 2nd place, 53 percentage points behind at 15.3% Share of Search.

Global pens, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Pilot65.8% → 68.3%68.3%Jul 202659.5%Dec 20251st
Lamy14.8% → 15.3%16.4%Dec 202512.4%Apr 20263rd → 2nd
Cross14.8% → 12.5%20%Dec 202512.5%Aug 20262nd → 3rd
uni-ball4.4% → 3.7%5.4%Feb 20263.7%Aug 20264th
Zebra0.1% → 0.15%0.15%Aug 20260.08%Apr 20265th
PARKER0.05%0.09%Mar 20260.02%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pens worldwide increased from 65.8% to 68.3%.
  • Across the 11 months ending August 2026, Cross’ estimated Share of Search among pens worldwide decreased from 14.8% to 12.5%.
  • Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pens worldwide decreased from 4.4% to 3.7%.
  • Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pens worldwide peaked at 68.3% in July 2026 and was lowest at 59.5% in December 2025.
  • Across the 11 months ending August 2026, Lamy’s estimated Share of Search among pens worldwide peaked at 16.4% in December 2025 and was lowest at 12.4% in April 2026.
  • Across the 11 months ending August 2026, Cross’ estimated Share of Search among pens worldwide peaked at 20% in December 2025 and was lowest at 12.5% in August 2026.
  • Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pens worldwide peaked at 5.4% in February 2026 and was lowest at 3.7% in August 2026.
  • Across the 11 months ending August 2026, Lamy rose from 3rd to 2nd among pens worldwide.
  • Across the 11 months ending August 2026, Cross fell from 2nd to 3rd among pens worldwide.
  • Across the 11 months ending August 2026, Zebra and PARKER held steady: their estimated Share of Search among pens worldwide each moved less than 0.5 percentage points.

How did search popularity change for pens worldwide in August 2026?

  1. uni-ball’s estimated Share of Search among pens worldwide has lost ground for 3 months in a row, from 4.5% to 3.7% in August 2026.

  2. Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026.

  3. Estimated monthly branded searches for PARKER worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  4. Estimated monthly branded searches for Pilot worldwide rose 22.7% over 11 measured months, from 220K to 270K in August 2026.

  5. Estimated monthly branded searches for Lamy worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

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