Cross vs uni-ball:Which is more popular by branded search?
In August 2026, Cross had more branded searches than uni-ball among pens worldwide. Cross was estimated to have 49.5K branded searches compared to uni-ball’s 14.8K, and held a 12.5% Share of Search versus uni-ball’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cross or uni-ball?
Compare the pens people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cross, uni-ball. The figures are in the table below the chart.
View monthly share of search table
| Month | Pilot | Lamy | Cross | uni-ball | Zebra | PARKER |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 14.8% | 14.8% | 4.4% | 0.1% | 0.05% |
| Nov 2025 | 63.7% | 14.3% | 17.5% | 4.3% | 0.09% | 0.03% |
| Dec 2025 | 59.5% | 16.4% | 20% | 4% | 0.09% | 0.02% |
| Jan 2026 | 65.8% | 14.8% | 14.8% | 4.4% | 0.12% | 0.04% |
| Feb 2026 | 65.2% | 14.7% | 14.7% | 5.4% | 0.09% | 0.03% |
| Mar 2026 | 65.1% | 14.7% | 14.7% | 5.4% | 0.09% | 0.09% |
| Apr 2026 | 67.6% | 12.4% | 15.2% | 4.5% | 0.08% | 0.08% |
| May 2026 | 67.6% | 12.5% | 15.2% | 4.5% | 0.1% | 0.05% |
| Jun 2026 | 68.2% | 12.6% | 15.3% | 3.8% | 0.08% | 0.07% |
| Jul 2026 | 68.3% | 15.3% | 12.5% | 3.7% | 0.08% | 0.04% |
| Aug 2026 | 68.3% | 15.3% | 12.5% | 3.7% | 0.15% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cross and uni-ball comparison changed over the last 12 months?
3 findings
- Cross was ahead of uni-ball in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cross’ estimated Share of Search among pens worldwide moved from 14.8% to 12.5%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pens worldwide moved from 4.4% to 3.7%, and its estimated monthly branded searches held steady at 14.8K.
How each brand is measured
Brandwave collects information about searches that people make online using Cross’ and uni-ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.