Lamy vs Pilot:Which is more popular by branded search?
In August 2026, Pilot had more branded searches than Lamy among pens worldwide. Pilot was estimated to have 270K branded searches compared to Lamy’s 60.5K, and held a 68.3% Share of Search versus Lamy’s 15.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lamy or Pilot?
Compare the pens people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pilot, Lamy. The figures are in the table below the chart.
View monthly share of search table
| Month | Pilot | Lamy | Cross | uni-ball | Zebra | PARKER |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 14.8% | 14.8% | 4.4% | 0.1% | 0.05% |
| Nov 2025 | 63.7% | 14.3% | 17.5% | 4.3% | 0.09% | 0.03% |
| Dec 2025 | 59.5% | 16.4% | 20% | 4% | 0.09% | 0.02% |
| Jan 2026 | 65.8% | 14.8% | 14.8% | 4.4% | 0.12% | 0.04% |
| Feb 2026 | 65.2% | 14.7% | 14.7% | 5.4% | 0.09% | 0.03% |
| Mar 2026 | 65.1% | 14.7% | 14.7% | 5.4% | 0.09% | 0.09% |
| Apr 2026 | 67.6% | 12.4% | 15.2% | 4.5% | 0.08% | 0.08% |
| May 2026 | 67.6% | 12.5% | 15.2% | 4.5% | 0.1% | 0.05% |
| Jun 2026 | 68.2% | 12.6% | 15.3% | 3.8% | 0.08% | 0.07% |
| Jul 2026 | 68.3% | 15.3% | 12.5% | 3.7% | 0.08% | 0.04% |
| Aug 2026 | 68.3% | 15.3% | 12.5% | 3.7% | 0.15% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lamy and Pilot comparison changed over the last 12 months?
3 findings
- Pilot was ahead of Lamy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lamy’s estimated Share of Search among pens worldwide moved from 14.8% to 15.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pens worldwide moved from 65.8% to 68.3%, and its estimated monthly branded searches moved from 220K to 270K.
How did search popularity change for pens worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Lamy’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.