How popular isPilot in search?
In August 2026, there were an estimated 270K branded searches for Pilot worldwide which is up 22.7% over the last 11 months. Pilot holds 32.9% estimated Share of Search among stationery worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Pilot32.9%
Moleskine24.5%
Sharpie20.1%
Staedtler9%- BIC7.4%
Paper Mate6%
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Where does Pilot compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stationery | 1st of 6 | 32.9% | Shown below |
| Pens | 1st of 6 | 68.3% | Show ranking |
Which stationery compete with Pilot?
Share of Search by month for Pilot, Moleskine, Sharpie, Staedtler, BIC, Paper Mate. The figures are in the table below the chart.
View monthly share of search table
| Month | Pilot | Moleskine | Sharpie | Staedtler | BIC | Paper Mate |
|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 26.5% | 21.7% | 11.9% | 6.5% | 4.4% |
| Nov 2025 | 27.9% | 31.2% | 20.9% | 9.4% | 6.3% | 4.2% |
| Dec 2025 | 26.4% | 36.1% | 19.8% | 8.9% | 4.9% | 4% |
| Jan 2026 | 27.1% | 30.3% | 20.3% | 11.2% | 6.1% | 5% |
| Feb 2026 | 32.2% | 24.1% | 19.7% | 10.8% | 7.2% | 5.9% |
| Mar 2026 | 29.6% | 22.2% | 27.1% | 10% | 6.7% | 4.5% |
| Apr 2026 | 31.7% | 23.8% | 23.8% | 8.7% | 7.1% | 4.8% |
| May 2026 | 32% | 24% | 24% | 8.8% | 7.2% | 3.9% |
| Jun 2026 | 33.9% | 25.5% | 20.8% | 9.3% | 6.2% | 4.2% |
| Jul 2026 | 38.3% | 23.4% | 19.2% | 8.6% | 5.8% | 4.7% |
| Aug 2026 | 32.9% | 24.5% | 20.1% | 9% | 7.4% | 6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.9% | 270K | 0% | -5.4 points | |
| 2, held 2nd | 24.5% | 201K | +21.8% | +1.1 points | |
| 3, held 3rd | 20.1% | 165K | +22.2% | +0.9 points | |
| 4, held 4th | 9% | 74K | +22.3% | +0.4 points | |
| 5, held 5th | 7.4% | 60.5K | +49.4% | +1.6 points | |
| 6, held 6th | 6% | 49.5K | +49.5% | +1.3 points |
1.Pilot
32.9%
Held 1st. 270K estimated branded searches, 0% vs prior month. Share -5.4 points.
24.5%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +1.1 points.
3.
20.1%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
9%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
5.BIC
7.4%
Held 5th. 60.5K estimated branded searches, +49.4% vs prior month. Share +1.6 points.
6%
Held 6th. 49.5K estimated branded searches, +49.5% vs prior month. Share +1.3 points.
Compare search popularity between Pilot and its closest rivals
How has branded search demand for Pilot changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pilot worldwide rose from 220K to 270K.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among stationery worldwide increased from 29% to 32.9%.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among stationery worldwide peaked at 38.3% in July 2026 and was lowest at 26.4% in December 2025.
How did search popularity change for stationery worldwide in August 2026?
6 changes
In August 2026, BIC gained estimated Share of Search among stationery worldwide, from 5.8% to 7.4%.
In August 2026, Paper Mate gained estimated Share of Search among stationery worldwide, from 4.7% to 6%.
In August 2026, Moleskine gained estimated Share of Search among stationery worldwide, from 23.4% to 24.5%.
In August 2026, Sharpie gained estimated Share of Search among stationery worldwide, from 19.2% to 20.1%.
In August 2026, Pilot lost estimated Share of Search among stationery worldwide, from 38.3% to 32.9%.
Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How is Pilot measured?
Brandwave collects information about searches that people make online using Pilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- pilot pen
- pilot pens
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Is Pilot your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.