Paper Mate vs Pilot:Which is searched more?

Name: Paper Mate vs Pilot: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Pilot had more branded searches than Paper Mate among stationery worldwide. Pilot was estimated to have 270K branded searches compared to Paper Mate’s 99K, and held a 31.1% Share of Search versus Paper Mate’s 11.4%. These are worldwide searches for English-language branded terms.

Share of Search among stationery worldwide in August 2026Which is more popular in search, Paper Mate or Pilot?

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Which is more popular in search, Paper Mate or Pilot?

Compare the stationery people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Paper Mate and Pilot among stationery worldwide, by month

Month	Pilot	Paper Mate
Oct 2025	27.8%	8.4%
Nov 2025	26.8%	8.1%
Dec 2025	25.4%	7.6%
Jan 2026	25.8%	9.5%
Feb 2026	30.4%	11.2%
Mar 2026	28.4%	8.5%
Apr 2026	30.3%	9.1%
May 2026	30.8%	7.6%
Jun 2026	32.6%	8%
Jul 2026	36.6%	9%
Aug 2026	31.1%	11.4%
Sep 2026	—	—

How has the Paper Mate and Pilot comparison changed over the last 12 months?

3 findings

Pilot was ahead of Paper Mate in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Paper Mate’s estimated Share of Search among stationery worldwide moved from 8.4% to 11.4%, and its estimated monthly branded searches moved from 66.2K to 99K.
Across the 11 months ending August 2026, Pilot’s estimated Share of Search among stationery worldwide moved from 27.8% to 31.1%, and its estimated monthly branded searches moved from 220K to 270K.

How did search popularity change for stationery worldwide in August 2026?

2 changes

In August 2026, Paper Mate gained estimated Share of Search among stationery worldwide, from 9% to 11.4%.
In August 2026, Pilot lost estimated Share of Search among stationery worldwide, from 36.6% to 31.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Paper Mate’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.