Pilot vs Sharpie:Which is more popular by branded search?
In August 2026, Pilot had more branded searches than Sharpie among stationery worldwide. Pilot was estimated to have 270K branded searches compared to Sharpie’s 165K, and held a 32.9% Share of Search versus Sharpie’s 20.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pilot or Sharpie?
Compare the stationery people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pilot, Sharpie. The figures are in the table below the chart.
View monthly share of search table
| Month | Pilot | Moleskine | Sharpie | Staedtler | BIC | Paper Mate |
|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 26.5% | 21.7% | 11.9% | 6.5% | 4.4% |
| Nov 2025 | 27.9% | 31.2% | 20.9% | 9.4% | 6.3% | 4.2% |
| Dec 2025 | 26.4% | 36.1% | 19.8% | 8.9% | 4.9% | 4% |
| Jan 2026 | 27.1% | 30.3% | 20.3% | 11.2% | 6.1% | 5% |
| Feb 2026 | 32.2% | 24.1% | 19.7% | 10.8% | 7.2% | 5.9% |
| Mar 2026 | 29.6% | 22.2% | 27.1% | 10% | 6.7% | 4.5% |
| Apr 2026 | 31.7% | 23.8% | 23.8% | 8.7% | 7.1% | 4.8% |
| May 2026 | 32% | 24% | 24% | 8.8% | 7.2% | 3.9% |
| Jun 2026 | 33.9% | 25.5% | 20.8% | 9.3% | 6.2% | 4.2% |
| Jul 2026 | 38.3% | 23.4% | 19.2% | 8.6% | 5.8% | 4.7% |
| Aug 2026 | 32.9% | 24.5% | 20.1% | 9% | 7.4% | 6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Pilot and Sharpie comparison changed over the last 12 months?
3 findings
- Pilot was ahead of Sharpie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among stationery worldwide moved from 29% to 32.9%, and its estimated monthly branded searches moved from 220K to 270K.
- Across the 11 months ending August 2026, Sharpie’s estimated Share of Search among stationery worldwide moved from 21.7% to 20.1%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for stationery worldwide in August 2026?
2 changes
In August 2026, Sharpie gained estimated Share of Search among stationery worldwide, from 19.2% to 20.1%.
In August 2026, Pilot lost estimated Share of Search among stationery worldwide, from 38.3% to 32.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Pilot’s and Sharpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.