Moleskine vs Pilot:Which is more popular by branded search?
In August 2026, Pilot had more branded searches than Moleskine among stationery worldwide. Pilot was estimated to have 270K branded searches compared to Moleskine’s 201K, and held a 32.9% Share of Search versus Moleskine’s 24.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Moleskine or Pilot?
Compare the stationery people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pilot, Moleskine. The figures are in the table below the chart.
View monthly share of search table
| Month | Pilot | Moleskine | Sharpie | Staedtler | BIC | Paper Mate |
|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 26.5% | 21.7% | 11.9% | 6.5% | 4.4% |
| Nov 2025 | 27.9% | 31.2% | 20.9% | 9.4% | 6.3% | 4.2% |
| Dec 2025 | 26.4% | 36.1% | 19.8% | 8.9% | 4.9% | 4% |
| Jan 2026 | 27.1% | 30.3% | 20.3% | 11.2% | 6.1% | 5% |
| Feb 2026 | 32.2% | 24.1% | 19.7% | 10.8% | 7.2% | 5.9% |
| Mar 2026 | 29.6% | 22.2% | 27.1% | 10% | 6.7% | 4.5% |
| Apr 2026 | 31.7% | 23.8% | 23.8% | 8.7% | 7.1% | 4.8% |
| May 2026 | 32% | 24% | 24% | 8.8% | 7.2% | 3.9% |
| Jun 2026 | 33.9% | 25.5% | 20.8% | 9.3% | 6.2% | 4.2% |
| Jul 2026 | 38.3% | 23.4% | 19.2% | 8.6% | 5.8% | 4.7% |
| Aug 2026 | 32.9% | 24.5% | 20.1% | 9% | 7.4% | 6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Moleskine and Pilot comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Moleskine took it in November 2025, Pilot took it in February 2026.
- Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among stationery worldwide moved from 26.5% to 24.5%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among stationery worldwide moved from 29% to 32.9%, and its estimated monthly branded searches moved from 220K to 270K.
How did search popularity change for stationery worldwide in August 2026?
2 changes
In August 2026, Moleskine gained estimated Share of Search among stationery worldwide, from 23.4% to 24.5%.
In August 2026, Pilot lost estimated Share of Search among stationery worldwide, from 38.3% to 32.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Moleskine’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.