Brandwave

How popular isBIC in search?

In August 2026, there were an estimated 60.5K branded searches for BIC worldwide which is up 22.2% over the last 11 months. BIC holds 7% estimated Share of Search among stationery worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pilot31.1%
  2. Moleskine23.1%
  3. Sharpie19%
  4. Paper Mate11.4%
  5. Staedtler8.5%
  6. BIC7%
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Which stationery compete with BIC?

BIC against stationery worldwide, by month

Share of Search by month for Pilot, Moleskine, Sharpie, Paper Mate, Staedtler, BIC. The figures are in the table below the chart.

View monthly share of search table
MonthPilotMoleskineSharpiePaper MateStaedtlerBIC
Oct 202527.8%25.4%20.8%8.4%11.4%6.2%
Nov 202526.8%30%20.1%8.1%9%6%
Dec 202525.4%34.7%19%7.6%8.5%4.7%
Jan 202625.8%28.9%19.4%9.5%10.6%5.8%
Feb 202630.4%22.8%18.6%11.2%10.2%6.8%
Mar 202628.4%21.3%25.9%8.5%9.5%6.4%
Apr 202630.3%22.7%22.7%9.1%8.3%6.8%
May 202630.8%23.1%23.1%7.6%8.5%6.9%
Jun 202632.6%24.4%20%8%9%6%
Jul 202636.6%22.4%18.3%9%8.2%5.5%
Aug 202631.1%23.1%19%11.4%8.5%7%
Sep 2026——————

  1. 1.Pilot

    31.1%

    Held 1st. 270K estimated branded searches, 0% vs prior month. Share -5.6 points.

  2. 2.Moleskine

    23.1%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +0.7 points.

  3. 3.Sharpie

    19%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  4. 4.Paper Mate

    11.4%

    Held 4th. 99K estimated branded searches, +49.5% vs prior month. Share +2.4 points.

  5. 5.Staedtler

    8.5%

    Held 5th. 74K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  6. 6.BIC

    7%

    Held 6th. 60.5K estimated branded searches, +49.4% vs prior month. Share +1.5 points.

Compare search popularity between BIC and its closest rivals

Every comparison with BIC

How has branded search demand for BIC changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BIC worldwide rose from 49.5K to 60.5K.
  • Across the 11 months ending August 2026, BIC’s estimated Share of Search among stationery worldwide increased from 6.2% to 7%.
  • Across the 11 months ending August 2026, BIC’s estimated Share of Search among stationery worldwide peaked at 7% in August 2026 and was lowest at 4.7% in December 2025.

How did search popularity change for stationery worldwide in August 2026?

  1. In August 2026, Paper Mate gained estimated Share of Search among stationery worldwide, from 9% to 11.4%.

  2. In August 2026, BIC gained estimated Share of Search among stationery worldwide, from 5.5% to 7%.

  3. In August 2026, Moleskine gained estimated Share of Search among stationery worldwide, from 22.4% to 23.1%.

  4. In August 2026, Sharpie gained estimated Share of Search among stationery worldwide, from 18.3% to 19%.

  5. In August 2026, Pilot lost estimated Share of Search among stationery worldwide, from 36.6% to 31.1%.

  6. Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does BIC compete?

BIC is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stationery6th of 67%Shown above
Razor blade brands3rd of 59.1%Show ranking

How is BIC measured?

Brandwave collects information about searches that people make online using BIC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bic pen

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How the Brand Demand Index is measured

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