Highlighter brands:Which are searched most?
Sharpie and Stabilo share the highest estimated Share of Search among highlighter brands worldwide, at 50% in September 2026. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the highlighter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sharpie, Stabilo. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharpie | Stabilo | Zebra |
|---|---|---|---|
| Oct 2025 | 50% | 50% | 0.1% |
| Nov 2025 | 50% | 50% | 0.1% |
| Dec 2025 | 50% | 50% | 0.1% |
| Jan 2026 | 45% | 54.9% | 0.11% |
| Feb 2026 | 45% | 54.9% | 0.11% |
| Mar 2026 | 54.9% | 45% | 0.09% |
| Apr 2026 | 55% | 45% | 0.09% |
| May 2026 | 54.9% | 45% | 0.11% |
| Jun 2026 | 55% | 44.9% | 0.11% |
| Jul 2026 | 49.9% | 49.9% | 0.12% |
| Aug 2026 | 45% | 54.8% | 0.16% |
| Sep 2026 | 50% | 50% | 0.1% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50% | 165K | 0% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 50% | 165K | -17.9% | -4.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 0.1% | 320 | -45.8% | -0.1 points |
1.
Sharpie
50%
Moved from 2nd to 1st. 165K estimated branded searches, 0% vs prior month. Share +4.9 points.
2.
Stabilo
50%
Moved from 1st to 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -4.9 points.
3.
Zebra0.1%
Held 3rd. 320 estimated branded searches, -45.8% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among highlighter brands worldwide?
3 brands
Sharpie and Stabilo share the highest estimated Share of Search among highlighter brands worldwide, at 50% in September 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Sharpie | 50% | 55%Jun 2026 | 45%Feb 2026 | 1st |
| Stabilo | 50% | 54.9%Feb 2026 | 44.9%Jun 2026 | 2nd |
| Zebra | 0.1% | 0.16%Aug 2026 | 0.09%Apr 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among highlighter brands worldwide peaked at 55% in June 2026 and was lowest at 45% in February 2026.
- Across the 12 months ending September 2026, Stabilo’s estimated Share of Search among highlighter brands worldwide peaked at 54.9% in February 2026 and was lowest at 44.9% in June 2026.
- Across the 12 months ending September 2026, Sharpie, Stabilo and Zebra held steady: their estimated Share of Search among highlighter brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for highlighter brands worldwide in September 2026?
2 changes
In September 2026, Sharpie overtook Stabilo to become the leader among highlighter brands worldwide, with 50% estimated Share of Search.
In September 2026, Stabilo lost estimated Share of Search among highlighter brands worldwide, from 54.8% to 50%.
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