How popular isStabilo in search?
In September 2026, there were an estimated 165K branded searches for Stabilo worldwide which held steady over the last 12 months. Stabilo holds 50% estimated Share of Search among highlighter brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which highlighter brands compete with Stabilo?
Share of Search by month for Sharpie, Stabilo. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharpie | Stabilo | Zebra |
|---|---|---|---|
| Oct 2025 | 50% | 50% | 0.1% |
| Nov 2025 | 50% | 50% | 0.1% |
| Dec 2025 | 50% | 50% | 0.1% |
| Jan 2026 | 45% | 54.9% | 0.11% |
| Feb 2026 | 45% | 54.9% | 0.11% |
| Mar 2026 | 54.9% | 45% | 0.09% |
| Apr 2026 | 55% | 45% | 0.09% |
| May 2026 | 54.9% | 45% | 0.11% |
| Jun 2026 | 55% | 44.9% | 0.11% |
| Jul 2026 | 49.9% | 49.9% | 0.12% |
| Aug 2026 | 45% | 54.8% | 0.16% |
| Sep 2026 | 50% | 50% | 0.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50% | 165K | 0% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 50% | 165K | -17.9% | -4.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 0.1% | 320 | -45.8% | -0.1 points |
1.
Sharpie
50%
Moved from 2nd to 1st. 165K estimated branded searches, 0% vs prior month. Share +4.9 points.
2.
Stabilo
50%
Moved from 1st to 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -4.9 points.
3.
Zebra0.1%
Held 3rd. 320 estimated branded searches, -45.8% vs prior month. Share -0.1 points.
Compare search popularity between Stabilo and its closest rivals
Every comparison with Stabilo
2 comparisons
How has branded search demand for Stabilo changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stabilo worldwide held steady at 165K.
- Across the 12 months ending September 2026, Stabilo’s estimated Share of Search among highlighter brands worldwide peaked at 54.9% in February 2026 and was lowest at 44.9% in June 2026.
How did search popularity change for highlighter brands worldwide in September 2026?
2 changes
In September 2026, Sharpie overtook Stabilo to become the leader among highlighter brands worldwide, with 50% estimated Share of Search.
In September 2026, Stabilo lost estimated Share of Search among highlighter brands worldwide, from 54.8% to 50%.
How is Stabilo measured?
Brandwave collects information about searches that people make online using Stabilo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- stabilo
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Is Stabilo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.