Sharpie vs Stabilo:Which is searched more?
In September 2026, Sharpie and Stabilo were level on Share of Search among highlighter brands worldwide, with an estimated 165K branded searches each, at 50% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sharpie or Stabilo?
Compare the highlighter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sharpie, Stabilo. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharpie | Stabilo | Zebra |
|---|---|---|---|
| Oct 2025 | 50% | 50% | 0.1% |
| Nov 2025 | 50% | 50% | 0.1% |
| Dec 2025 | 50% | 50% | 0.1% |
| Jan 2026 | 45% | 54.9% | 0.11% |
| Feb 2026 | 45% | 54.9% | 0.11% |
| Mar 2026 | 54.9% | 45% | 0.09% |
| Apr 2026 | 55% | 45% | 0.09% |
| May 2026 | 54.9% | 45% | 0.11% |
| Jun 2026 | 55% | 44.9% | 0.11% |
| Jul 2026 | 49.9% | 49.9% | 0.12% |
| Aug 2026 | 45% | 54.8% | 0.16% |
| Sep 2026 | 50% | 50% | 0.1% |
How has the Sharpie and Stabilo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Sharpie took it in March 2026, Stabilo took it in August 2026.
- Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among highlighter brands worldwide held steady at 50%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Stabilo’s estimated Share of Search among highlighter brands worldwide held steady at 50%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for highlighter brands worldwide in September 2026?
2 changes
In September 2026, Sharpie overtook Stabilo to become the leader among highlighter brands worldwide, with 50% estimated Share of Search.
In September 2026, Stabilo lost estimated Share of Search among highlighter brands worldwide, from 54.8% to 50%.
How each brand is measured
Brandwave collects information about searches that people make online using Sharpie’s and Stabilo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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