How popular isSharpie in search?
In September 2026, there were an estimated 165K branded searches for Sharpie worldwide which held steady over the last 12 months. Sharpie holds 50% estimated Share of Search among highlighter brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which highlighter brands compete with Sharpie?
Share of Search by month for Sharpie, Stabilo. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharpie | Stabilo | Zebra |
|---|---|---|---|
| Oct 2025 | 50% | 50% | 0.1% |
| Nov 2025 | 50% | 50% | 0.1% |
| Dec 2025 | 50% | 50% | 0.1% |
| Jan 2026 | 45% | 54.9% | 0.11% |
| Feb 2026 | 45% | 54.9% | 0.11% |
| Mar 2026 | 54.9% | 45% | 0.09% |
| Apr 2026 | 55% | 45% | 0.09% |
| May 2026 | 54.9% | 45% | 0.11% |
| Jun 2026 | 55% | 44.9% | 0.11% |
| Jul 2026 | 49.9% | 49.9% | 0.12% |
| Aug 2026 | 45% | 54.8% | 0.16% |
| Sep 2026 | 50% | 50% | 0.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50% | 165K | 0% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 50% | 165K | -17.9% | -4.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 0.1% | 320 | -45.8% | -0.1 points |
1.
Sharpie
50%
Moved from 2nd to 1st. 165K estimated branded searches, 0% vs prior month. Share +4.9 points.
2.
Stabilo
50%
Moved from 1st to 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -4.9 points.
3.
Zebra0.1%
Held 3rd. 320 estimated branded searches, -45.8% vs prior month. Share -0.1 points.
Compare search popularity between Sharpie and its closest rivals
How has branded search demand for Sharpie changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sharpie worldwide held steady at 165K.
- Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among highlighter brands worldwide peaked at 55% in June 2026 and was lowest at 45% in February 2026.
How did search popularity change for highlighter brands worldwide in September 2026?
2 changes
In September 2026, Sharpie overtook Stabilo to become the leader among highlighter brands worldwide, with 50% estimated Share of Search.
In September 2026, Stabilo lost estimated Share of Search among highlighter brands worldwide, from 54.8% to 50%.
Where does Sharpie compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pen and stationery brands | 3rd of 6 | 16.6% | Show ranking |
| Stationery | 3rd of 5 | 16.8% | Show ranking |
| Highlighter brands | 1st of 3 | 50% | Shown above |
| Marker brands | 1st of 3 | 53.6% | Show ranking |
How is Sharpie measured?
Brandwave collects information about searches that people make online using Sharpie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sharpie
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Is Sharpie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.