Brandwave

Copic vs Sharpie:Which is searched more?

In September 2026, Sharpie had more branded searches than Copic among marker brands worldwide. Sharpie was estimated to have 165K branded searches compared to Copic’s 33.1K, and held a 53.6% Share of Search versus Copic’s 10.7%. These are worldwide searches for English-language branded terms.

Share of Search among marker brands worldwide in September 2026Which is more popular in search, Copic or Sharpie?
Copic10.7%33.1K searches
vs
Sharpie53.6%165K searches

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Which is more popular in search, Copic or Sharpie?

Compare the marker and pen brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Copic and Sharpie among marker brands worldwide, by month

Share of Search by month for Sharpie, Copic. The figures are in the table below the chart.

View monthly share of search table
MonthSharpiePoscaCopic
Oct 202544.5%44.5%10.9%
Nov 202540.6%49.4%10%
Dec 202536.5%54.5%9%
Jan 202648.5%39.6%11.9%
Feb 202644.5%44.5%10.9%
Mar 202654.5%36.6%9%
Apr 202649.5%40.5%9.9%
May 202649.5%40.5%9.9%
Jun 202648.5%39.6%11.9%
Jul 202648.5%39.6%11.9%
Aug 202653.6%35.7%10.7%
Sep 202653.6%35.7%10.7%

How has the Copic and Sharpie comparison changed over the last 12 months?

  • Sharpie was ahead of Copic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Copic’s estimated Share of Search among marker brands worldwide moved from 10.9% to 10.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among marker brands worldwide moved from 44.5% to 53.6%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for marker brands worldwide in September 2026?

  1. Estimated monthly branded searches for Copic worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Other head-to-heads among marker brands

How each brand is measured

Brandwave collects information about searches that people make online using Copic’s and Sharpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Copic

1 branded search term

  • copic

Sharpie

1 branded search term

  • sharpie

How the Brand Demand Index is measured

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