How popular isSharpie in search?
In September 2026, there were an estimated 165K branded searches for Sharpie worldwide which held steady over the last 12 months. Sharpie holds 53.6% estimated Share of Search among marker brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which marker brands compete with Sharpie?
Share of Search by month for Sharpie, Posca, Copic. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharpie | Posca | Copic |
|---|---|---|---|
| Oct 2025 | 44.5% | 44.5% | 10.9% |
| Nov 2025 | 40.6% | 49.4% | 10% |
| Dec 2025 | 36.5% | 54.5% | 9% |
| Jan 2026 | 48.5% | 39.6% | 11.9% |
| Feb 2026 | 44.5% | 44.5% | 10.9% |
| Mar 2026 | 54.5% | 36.6% | 9% |
| Apr 2026 | 49.5% | 40.5% | 9.9% |
| May 2026 | 49.5% | 40.5% | 9.9% |
| Jun 2026 | 48.5% | 39.6% | 11.9% |
| Jul 2026 | 48.5% | 39.6% | 11.9% |
| Aug 2026 | 53.6% | 35.7% | 10.7% |
| Sep 2026 | 53.6% | 35.7% | 10.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 165K | 0% | 0 points | |
| 2, held 2nd | 35.7% | 110K | 0% | 0 points | |
| 3, held 3rd | 10.7% | 33.1K | 0% | 0 points |
Compare search popularity between Sharpie and its closest rivals
How has branded search demand for Sharpie changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sharpie worldwide held steady at 165K.
- Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among marker brands worldwide increased from 44.5% to 53.6%.
- Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among marker brands worldwide peaked at 54.5% in March 2026 and was lowest at 36.5% in December 2025.
- Across the 12 months ending September 2026, Sharpie rose from 2nd to 1st among marker brands worldwide.
How did search popularity change for marker brands worldwide in September 2026?
2 changes
Where does Sharpie compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pen and stationery brands | 3rd of 6 | 16.6% | Show ranking |
| Stationery | 3rd of 5 | 16.8% | Show ranking |
| Highlighter brands | 1st of 3 | 50% | Show ranking |
| Marker brands | 1st of 3 | 53.6% | Shown above |
How is Sharpie measured?
Brandwave collects information about searches that people make online using Sharpie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sharpie
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Is Sharpie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.