Crayola vs Sharpie:Which is more popular?
In September 2026, Crayola had more branded searches than Sharpie among marker brands worldwide. Crayola had about 201,000 branded searches, while Sharpie had 165,000. Crayola made up 29.8% of all marker brand searches we track, and Sharpie accounted for 24.5%. When we asked ChatGPT and Google AI Overviews about marker brands, Crayola appeared in four of the five answers and Sharpie in two. Sharpie was mentioned before Crayola in two out of three answers that named either.
Who do people search for more?
Crayola, about 22% more searches than Sharpie
Who does AI mention more?
Crayola, mentioned in 4 of 5 answers, Sharpie in 2
Who does AI recommend more?
Sharpie, named ahead of Crayola in 2 of 3 answers
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Top marker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crayola was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sharpie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sharpie was listed before Crayola in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ohuhu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Crayola4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Copic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sharpie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Posca1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marker brands
5 answers
Asked ChatGPT
“Which marker brand should I buy?”
Asked ChatGPT
“What are the best marker brands?”
Asked ChatGPT
“What's the best marker brand for art projects?”
Searched Google, AI Overview
“art markers”
Searched Google, AI Overview
“coloured markers”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Crayola or Sharpie more popular in search?
This chart shows how often people search Google for Crayola and Sharpie by name. Each line represents a brand's share of searches for all five marker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Crayola, Sharpie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crayola | Ohuhu | Sharpie | Posca | Copic |
|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 19.1% | 23.4% | 23.4% | 5.7% |
| Nov 2025 | 24.9% | 24.9% | 20.4% | 24.9% | 5% |
| Dec 2025 | 23.6% | 23.6% | 19.3% | 28.8% | 4.7% |
| Jan 2026 | 24.6% | 24.6% | 24.6% | 20.1% | 6% |
| Feb 2026 | 27.4% | 22.4% | 22.4% | 22.4% | 5.5% |
| Mar 2026 | 28.5% | 19.1% | 28.5% | 19.1% | 4.7% |
| Apr 2026 | 30% | 20.2% | 24.7% | 20.2% | 4.9% |
| May 2026 | 30% | 20.2% | 24.7% | 20.2% | 4.9% |
| Jun 2026 | 32.7% | 22% | 22% | 17.9% | 5.4% |
| Jul 2026 | 31.2% | 25.6% | 21% | 17.1% | 5.1% |
| Aug 2026 | 35.7% | 19.6% | 23.9% | 16% | 4.8% |
| Sep 2026 | 29.8% | 24.5% | 24.5% | 16.3% | 4.9% |
How has the Crayola and Sharpie comparison changed over the last 12 months?
3 findings
- Crayola was ahead of Sharpie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crayola’s share of searches among marker brands worldwide moved from 28.5% to 29.8%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Sharpie’s share of searches among marker brands worldwide moved from 23.4% to 24.5%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for marker brands worldwide in September 2026?
3 changes
In September 2026, Ohuhu overtook Sharpie to rank 2nd among marker brands worldwide, with 24.5% of the searches.
In September 2026, Sharpie gained share of searches among marker brands worldwide, from 23.9% to 24.5%.
In September 2026, Crayola lost share of searches among marker brands worldwide, from 35.7% to 29.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crayola’s and Sharpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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